Play Super IP Cross Border, ABC KIDS Hand In Hand To Transformers Circle Of Your Childhood Heroic Dream

The draught of mobile Internet has passed, and the era of IP has arrived.

Needless to say, super IP means great concern and far-reaching influence.

We have been deeply aware of the huge commercial value behind super IP.

Pan entertainment IP crossover, refresh marketing new thinking

In fact, the huge potential of the whole IP industry in the field of footwear and clothing has been confirmed in the pan entertainment era.

Metersbonwe has launched the first Warcraft series MTEE in Juhuasuan, opening Juhuasuan's first collaboration with IP licensed products.

It is reported that only one day after the opening of the regiment, tens of thousands of Warcraft limited money were robbed.

The sales of Warcraft products exceeded 100 million, creating the first sales of goods, driving single store sales to exceed 12 million.

Taiping bird's maiden brand Lok Chai has jointly animated the image of The Smurfs, the classic IP, to create a "girlfriends culture", while Tmall first started in Tmall 520 girlfriends Festival.

It is reported that during the activities, Lok Cho completed its sales performance of 8 million 388 thousand, of which more than 20 thousand products were sold by The Smurfs, and the total reading volume of interactive topics was over 5 million, with an evaluation of over 10 thousand and more than 20 thousand points.

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Obviously, under the strong marketing tension of super IP, cross-border marketing has gradually become a trend, and constantly refresh the new marketing thinking on the Internet + draught.

Strong brands unite to find memories of childhood

Speaking of China's most commercially valuable foreign IP in the past 30 years, Transformers has the reputation of being second to none.

Nowadays, as a big IP, Transformers has developed from all the basic toys and exhibitions to clothes, shoes and hats and digital products.

In 1984, HASBRO bought the deformed human copyright from TAKARA, a Japanese toy company, and named it Transformers (Transformers). Since then, the world's super IP has been born.

Some people say that from the origin of creativity to the status quo of the product status, Transformers has experienced the collision of multiple regional cultures and multiple values, and has taken the memories of generations from generation to generation.

It broke through the barriers in contradiction and change, and finally created an undisputed brand legend.

Undoubtedly, Transformers has built the dream of the world's tires and steel.

In April this year, under the joint testimony of Zhang Limin, director of the starting shares and Zhang Kexin, director of the consumer goods department of HASBRO Greater China, ABC KIDS formally signed the world's top IP "Transformers".

ABC KIDS responsible person said, ABC KIDS will deeply understand the "Transformers" trend and culture, through cross-border cooperation, to launch a series of children's shoes and clothing products with Transformers elements, so that children like to wear Transformers, let parents and children together to cross the boundary to find childhood memories.

Cool super products to create fashion trends

Recently, Transformers's movie "Bumblebee" trailer is coming out. The film, which is scheduled to be shown in North America in December 21, 2018, will continue to extend Transformers's super excellence.

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Transformers and Transformers launched a deep cross-border joint launch of the "Transformers" series shoes and clothing products are now fully listed:

ABC KIDS Transformers products combine the trend of fashion trend, show Transformers heroic spirit by modeling and action, and satisfy more children's aesthetic needs.

In the design of shoes, we use reflective materials, streamlined running shoes, various colors to choose from, and styles and colors to match. At the same time, the image of Transformers is integrated on the upper surface, which is cool and stylish.

The design is bold and innovative, not only breaking the inherent design style of the past, but also absorbing the advanced design concept of the international brand.

At present, the Transformers elements are mainly in the new winter and autumn products, such as suit clothes, down garments and so on. They are fashionable in style, generous in style and bright in color.

The cross-border cooperation between ABC KIDS and Transformers is compared with traditional marketing methods. It is no longer a mere gimmick that borrows IP to attract consumers. Instead, it is a maker of valuable content. It opens up a window for users to participate in brand sentiment. The IP role produces new stories through interaction with fans, and gets consumers' emotional approval in the story.

When the representative brand of professional children's shoes and clothes meets the top IP in the world, a pair of shoes that can satisfy the children's heroic dreams are born, so that every child wants to become a super hero in his heart, to defend the earth and home, and to extend Zhang Zhengyi.

ABC KIDS is committed to guarding the dream of superheroes in China's hundreds of millions of children, leading 80, 90 and their children to return to the planet of the planet.