Fashion Capital Dubai Luxury Fakes Flooding

According to the world clothing and shoe net, in 2017 alone, there were more than 7 720 million yuan (511 million 620 thousand yuan) counterfeit in the streets of Dubai.

Be investigated.

This is because the Dubai authorities have been trying to deal with a global trade in counterfeit goods that hurt legitimate enterprises in the past year, which they believe will not only undermine market credibility, but also increase the possibility of organized crime and terrorism.

These luxury fakes cover Louis Vuitton, Chanel, Burberry and so on.

It also includes unauthorized auto parts, diet pills and anti-aging skin care products.

"The counterfeiting of the Middle East is becoming more and more complex," the Dubai government said in a statement.

Counterfeit goods are not only heavily sold on busy streets, but also promoted to hotels and residences for tourists and residents through social media accounts.

Counterfeit luxury goods

Dubai has the largest port in the Middle East and the tourist capital of the Middle East. More and more world travelers regard Dubai as one of the destinations for tourism.

Therefore, the Ministry of economic development, which manages the sale of goods in Dubai, is trying to reduce the sale of counterfeit goods. In addition to revealing counterfeit and shoddy goods frequently in the public media, it also launched a number of anti fake actions jointly with luxury brands such as Louis Vuitton.

In 2015, Abdulla Al Kaabi, deputy executive director of business compliance and Consumer Protection Department of the Ministry of economic development, said: "with the entry of counterfeit products into the local market, the focus of our current intellectual property protection work should be to establish partnerships with enterprises and brands, and hold as many joint events as possible, so as to raise the awareness of employees and consumers about the importance of trademark and the way of counterfeiting."

But this can not help but doubt the authenticity of Dubai's fashion capital.

In recent years, Dubai has been insisting on promoting large-scale sales of large luxury goods, which can be seen as an official way to promote economic development.

In Dubai

About 2000 brands are waiting for the retail market. At present, the number of brands is still expanding, and it will accommodate another 160 stores.

In 2016, the mall itself attracted 80 million shoppers, plus the average daily sales of $1800 per square foot for an independent brand store. From the perspective of luxury brands, it is not surprising that more brands want to stay in Dubai.

Dubai Mall

But for real luxury consumers, too cheap Louis Vuitton handbags or other counterfeit luxuries will not be very attractive. The market for fake goods is mostly for ordinary tourists.

For luxury brands that are plagued by counterfeit counterfeit goods all the year round, there is no detailed law that all counterfeits must be banned.

Therefore, the motive of the Ministry of economic development to detect fake goods may not be purely legal, and more likely means a guarantee for luxury brands and consumers.

As tourism is an important part of the strategy of the Dubai government to keep foreign capital flowing into the Emirates, Dubai attaches great importance to a series of activities of its reputation as an internationally renowned shopping site and its official cooperation with the brand, in order to maximize the use of these forgery products to present a reassuring luxury and authentic sales environment to consumers.

At the same time, the government of Dubai is strengthening talent education by fostering domestic designers and establishing sustainable relationships with the most famous brands in the fashion industry.

With the increasing number of permanent residents and tourists, it may be only a matter of time before Dubai truly becomes a global fashion centre.

Moreover, in 2020, World Expo will be held in Dubai. It is not hard to imagine that the city will become more and more luxurious in the near future.

More interesting reports, please pay attention to the world clothing shoes and hats net.