The Recovery Of YOUNGOR Brand Clothing Increased In The First Half Of The Year

In August 28th,

Group Limited by Share Ltd (hereinafter referred to as "YOUNGOR", stock code: 60017) announced its semi annual report in 2017.

Limited by Share Ltd, YOUNGOR group leader of garment industry, announced its establishment of a real estate company to increase its real estate business in Shanghai and Suzhou after gradually fading out of the real estate market.

According to the announcement issued by YOUNGOR, it intends to invest 1 billion yuan with wholly owned subsidiary YOUNGOR Real Estate Holdings Limited (hereinafter referred to as "real estate holdings"), and separately subscribe 50% of the registered capital, and jointly set up Shanghai YOUNGOR Real Estate Development Co., Ltd.

YOUNGOR said that the establishment of Shanghai YOUNGOR Real Estate Development Co., Ltd. aims to integrate and optimize resources in the original Suzhou and Shanghai regions, and search for high-quality projects and plots through acquisition and merger, so as to cultivate new profit growth points.

During the period, 5 billion 399 million of revenue was achieved, resulting in a reduction in property pfer projects due to cyclical factors, a decrease of 37.70% over the same period last year, and a net profit of 2 billion 47 million yuan attributable to shareholders of listed companies, a decrease of 33.33% over the same period last year.

Among them, the apparel sector achieved operating income of 2 billion 450 million yuan, an increase of 10.67% over the same period last year, and net profit of 446 million yuan, an increase of 12.96% over the same period last year.

During the period, YOUNGOR

Clothing resumed growth, the main brand Youngor realized revenue of 2 billion 44 million yuan, an increase of 8.85% over the same period last year, and the total revenue of sub brand MAYOR, Hart Schaffner Marx and so on achieved 351 million yuan, and sales increased 3.74 percentage points to 14.66% over the same period last year.

It is worth noting that the growth rate of MAYOR increased by 43.88 percentage points to 52.54% over the same period last year, thanks to the explosive growth of MAYOR.

At the same time, YOUNGOR implemented the effectiveness of big store marketing.

During the period, YOUNGOR promoted the channel strategy of "opening large stores, expanding hall, closing stores and excellent structure". As of the end of the reporting period, the total number of marketing outlets was 2469, 85 lower than the beginning of the year, and the business area was 390234 square meters, an increase of 8690 square meters compared with the beginning of the year.

Among them, 572 self operated outlets, 17 less than the beginning of the year, 169087 square meters of business area, 4522 square meters more than the beginning of the year, and 24 newly opened stores. The average business area of the newly opened stores increased from 299 square meters last year to 382 square meters during the period. The sales revenue of all stores increased 10.59% over the same period last year.

In terms of channels, gradually

Close up.

During the period, there were 118 shopping centre outlets, an increase of 15 compared with the beginning of the year, and a new shop opening 200 square meters or more. The sales revenue increased by 11.90% compared with the same period last year, while the number of shopping mall outlets decreased by 54 compared to the beginning of the year, which was 1450.

In addition, YOUNGOR brand clothing has implemented commodity planning in the period to strengthen core fabric and new product development, so as to set up products and effectively reduce inventory.

Up to the end of the reporting period, the book value of YOUNGOR brand clothing inventory was 1 billion 186 million yuan, 238 million yuan lower than the beginning of the year, and the inventory conversion rate reached 16.72%.

For more information, please pay attention to the world clothing shoe and hat net information report.