Is The Taiping Bird In The Prime Of Life Creating Another Brand Miracle For The Clothing Industry?

According to the world clothing shoes and hats net, at 9:30 on January 9th,

Zhang Jiangping, the chairman of the company, struck the golden gong, and the Pacific bird (Stock Code: SH603877) was the first clothing company to enter the A stock market in 2017.

Medium length black body cultivation

Zhang Jiangping, who matches the white shirt, still maintains a tall and upright posture.

He once laughed at the media and said he had no temper with IPO. He appeared very happy at the scene of the listing.

Zhang Jiangping, chairman of Taiping bird

According to the prospectus, Taiping bird issued 55 million shares for the first time. The fundraising funds mainly focus on marketing network construction, Taiping bird East clothing finishing distribution logistics center and information system construction.

At the ceremony, Taiping bird staged a fashion show with "FLY" as its theme. The models were wearing the five largest birds of the Pacific bird.

The new style of spring and summer has created a fashion trend at the Shanghai Stock Exchange.

It is understood that this is the first fashion show in the history of Shanghai Stock Exchange.

20 years ago, Zhang Jiangping and his younger brother Zhang Jiangbo plunged into the "men's clothing market" team in Ningbo. Men's wear started from stalls, counters, department stores, street shops, and electricity providers.

As of December 31, 2015, there were 3794 stores in this annual turnover of 5 billion 900 million yuan, including 943 outlets, 2651 franchisees and 200 agents.

It has experienced a period of rapid growth: as early as 1996, Taiping bird, which had just entered the industry for a year, appeared in the market with its brand image.

In 2008, while struggling with peers, the Pacific bird entered new areas of rapid expansion, including e-commerce and new brands, and did not stop because of the financial crisis.

And the attempt of the electricity supplier is becoming the next outbreak point.

According to the prospectus, the income of Taiping bird business increased from 319 million yuan in 2013 to 891 million yuan in 2015, and the annual compound growth rate reached 67.29%. In 2015, the proportion of e-commerce sales accounted for 15.42% of the apparel business revenue.

As early as 2008, Taiping bird group established Taiping bird magic fashion dress Co., Ltd., and began to engage in e-commerce business.

In 2014, Taiping bird also set up two wholly owned subsidiaries, such as Taiping Bird Network Technology Co., Ltd., Taiping bird Agel Ecommerce Ltd and so on.

In 2015, the electricity business realized sales revenue of 891 million yuan, which was double 11 this year. Taiping bird's five major brands broke through 383 million yuan sales, ranking fourth in the business data list of that year.

Among them, Taiping bird men's clothing brand reached 194 million yuan, ranking third in men's clothing category; Lok Ting's single day sales exceeded 90 million, an increase of 100% over the same period last year.

It also experienced two financial crises: 1998 and 2008.

The Pacific bird, which has invested a lot of money into production, factories, land and markets, appears to be growing, but it is too heavy to resist the effects of the global economic crisis.

In 2000, the Pacific bird finally passed through the most difficult year. At the same time, through the sale of factories and outsourcing of production, we gradually pformed into a light asset business.

Today, Taiping bird clothing company has the Taiping bird men's clothing established in 1995. Taiping bird's clothing, the same brand women's wear line launched in 1997, combined with men's clothing to form the two core brands; Lok Ting, the girl's clothing brand launched in 2008, is familiar to younger consumers; Minipeace, began locking children's clothing market in 2011.

In addition, MATERIALGIRL women's wear and AMAZINGPEACE men's wear are investment brands.

"Wings, high flying", the Prime Minister of the Taiping bird is going to take off from the capital market, can it create a brand miracle for the clothing industry?

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