Internet + Retail Is The Battle Position Of The Electric Business Tycoon

Retail electricity providers can initially attract users through subsidized incentives, but this strategy is not sustainable.

After the heat, users of low prices are naturally losing.

When users can meet basic shopping needs in local supermarkets, why do they choose distant shopping experiences to retail electricity providers? Retailers can not achieve industrial level standardization in terms of price, quality, distribution and after sales of goods, which is the natural limit of start-ups.

At present, online education is homogenized. When students have limited time, they can not provide content to attract users, so users are getting more and more difficult to obtain.

Online education requires a lot of investment. Before the profit is made, early burn is almost certain, which will bring down some of the underfunded companies.

New giants such as New Oriental, Alibaba, Tencent and NetEase have their own layout of education ecosystem. They will have large traffic and sufficient funds, which will be a nightmare for other companies.

Internet + finance seems to be rolling in.

According to the first half report of the P2P lending industry released by the data center of the zero one research institute, the overall turnover of Beijing's P2P lending industry in the first half was about 70 billion yuan, 1.5 times that of last year.

However, Internet finance is experiencing life and death pains between disorderly competition and policy regulation.

Lack of supervision

The industry has been in a barbaric growth pattern for a long time.

Such disorderly competition makes the threshold for entry into this field extremely low, and if problems arise, it will be fatal.

In the light of

Finance, the hand of government regulation is being tightened. For those internet financial companies who go on the edge or even violate the rules, they will either pform or hit the red line and die.

Traditional intermediaries began to enter online channels, reduce dependence on network entry, and establish their own housing information website.

Such a leading position has greatly reduced the space of small and medium-sized players.

The Internet + community is a gale and a deep water area.

From giants to entrepreneurs, we all take a fancy to the imagination of the Internet + community, trying to seize a place in this field.

However, behind the community is the complex war of payment habits, social interaction and so on.

Even if the money is heavy, such as Shun Feng, after spending heavily on the layout of the customers, they also face the dilemma of strategic mistakes.

Lang Xianping recently called out: "

If we do not die, China will not be rich.

Although this is somewhat alarmist, the reason is obvious.

When Tmall warmly celebrated the sales income of 91 billion 200 million yuan a day for "double 11", did anyone think that 91 billion 200 million yuan is a huge "loss" business? Yes, I agree with Lang Xianping.

In my view, under the "super vicious competition" of the electricity suppliers, China's economy is rapidly heading for "no profit era", and is rapidly moving towards "production workshop to squeeze out the back of quality industry".

Not long ago, I went to the Yangtze River Delta to give lectures, and I was invited to visit a "Taobao village".

Why is "Taobao village"? To be exact, in fact, it is for the "Taobao business people" to produce various kinds of villages with low quality and cheap goods.

Where the workshop is the main form of commodity processing organization, the raw materials and processing accuracy can be imagined, while the "trademark" is shocking.

What is this? No need for me to say, you know.

Is this the "advanced production capacity" developed by the "advanced business platform"? The fact that Lenovo's current big industrial production capacity, especially the production capacity of consumer goods tends to become more and more surplus, is really chilling.

Why do Taobao and Tmall force the "industrial downgrade" instead of upgrading? The reason is very simple, super vicious competition!

Wang Xiaohua, the vice president of the former Ali group and now chairman of the independent venture capital company, Mr. chairman, told me that the electricity suppliers have moved more than 800 million commodities onto Taobao's shelves, and each commodity has tens of thousands or even hundreds of thousands of similar products. Under such circumstances, extremely brutal price competition will inevitably lead to the electricity supplier's behavior. The result is: 99%, the electricity providers can't make money, and hire the people to brush up the screen.

Wang Xiaohua believes that such a business model is not sustainable at all.