Are 36 Major And Medium-Sized Cities Rising In Retail Prices Of Clothing?

According to the data obtained by reporters, in 2016 1-4, in China's 36 large and medium-sized cities, Guangzhou, Nanjing, Xining, Nanning, Xi'an, Lanzhou, Chongqing, Dalian, Changsha, Harbin, the ten largest provincial capitals City clothing, shoes and hats retail price index rose the largest.

Here is the Chinese dress magazine.

It also shows that from 2013 to April 2016, the average price of daily industrial consumer goods in 36 large and medium-sized cities has maintained a certain growth rate for five categories of consumer goods, including men's pure cotton underwear, women's pure cotton underwear, men's pure cotton shirts, ladies' pure wool sweaters and men's pure wool sweaters.

Han Feipeng, an analyst with Air China Securities, said that in 2016 1-3, international oil prices showed a trend of first suppression and then rising. The steady rise in international oil prices led to increased logistics costs, increased labor wages and increased production costs. Cotton prices experienced a sharp decline and slowed down. All these factors have led to increased pressure on the garment industry.

However, at present, cotton prices are showing signs of stabilization, and oil prices are relatively low. The pressure of production cost in clothing industry is relatively reduced, which has little effect on the profit level of brand clothing.

Han Feipeng frankly,

The reshuffling of the market segments has intensified. The apparel industry has changed from opportunity oriented to current capability oriented, and is more optimistic about those leading enterprises that are actively catering to the upgrading of consumption, focusing on products and quality, adjusting the internal structure timely, investing in O2O operation mode, and realizing complementary mergers and acquisitions and completing industrial pformation.

Analysis shows that men's clothing brand has a certain brand effect because of its high market share.

In the process of seeking industrial innovation, brand enterprises focus on the development and innovation of channels. The market of women's clothing brand is in a state of slow clearing. Some Brand Company whose performance is not ideal has completed the pformation of enterprises through capital operation, mergers and acquisitions, backdoor and so on. The industry leader has gradually highlighted the industry status, and has formed an irreplaceable characteristic in the process of product category and brand promotion and expansion.

Reporters later learned in the interview that the industry has said that as GDP growth and residents' income growth slowed down and clothing consumption habits gradually mature, and China's clothing consumption will enter a moderate growth stage.

In the face of industry difficulties, enterprises with partial scale and poor performance meet their bottlenecks in their pformation, and choose to seek industry pformation or industrial upgrading through capital integration such as backdoor, merger and acquisition.

With the rise of new consumption areas, consumer demand has shifted from mass consumption to personalized demand. Complementary mergers and acquisitions will become an important means to gain competitive advantage.

Editor's note: the retail price index (RetailPriceIndex) refers to the relative number that reflects the trend and degree of change of retail price in a given period.

The retail price index is divided into fourteen categories: food, beverages, cigarettes and liquor, clothing, shoes and hats, textiles, Chinese and Western medicines, cosmetics, newspapers and magazines, cultural and sporting goods, daily necessities, household appliances, jewelry, fuel, building decoration materials, electromechanical products, etc.

The adjustment and fluctuation of prices directly affect the cost of living of urban and rural residents, which is directly related to the revenue and expenditure of the state finance, directly affecting the purchasing power of residents and the balance between supply and demand of market commodities, and also affects the proportion of consumption and accumulation.

Therefore, the calculation of the retail price index can be observed and analyzed from one side to the above economic activities.