Victoria Will Focus On The Core Business: Bra, Underwear And Beauty.

According to recent reports, the "secret of Vitoria" underwear brand made some major changes in 2016, hoping to enhance the brand image and attract young consumers in the social media age.

"Vitoria's Secret" first announced in April that its stores and stores will stop part of the product line, including

Casual wear, accessories and footwear.

In a conference call in May 19th, the company said it would focus on the core business bra, underwear and beauty.

However, the company executives did not disclose whether they would cater to the current sports craze and continue to sell sportswear.

Surprisingly, "

Swimsuit series is not enough to attract their target customers. Even the "2016 Vitoria Secret Swimsuit special" released earlier this year did not reach the expected sales volume.

Therefore, the company believes that "swimsuit business is not a core business, and it has been flat in the past few years," said Stuard Burgdoerfer, chief financial officer.

According to fashion magazines, these major changes are part of the company's long-term strategy to help cut spending, synchronize online stores and store products.

"The secret of Vitoria" Pink fans need not worry, because the youth series will operate independently according to "different business with different administrative organs".

These new changes will also "bring some pressure on the company's business," Burgoerfer said. But he is still hopeful about the future of the brand.

This change is also a big news for consumers.

This means that the "secret of Vitoria" swimsuit and ready-made clothes will be on sale.

It is reported that there are some conjoined, two piece swimsuits and

The price has started to go down.

The group has announced that it will stop selling swimsuits, shoes and accessories at the end of 2016.

Last year, the business of Wei Mi swimsuit business was about $500 million, accounting for about 6.5% of the total turnover. The company's report showed that the swimwear category had a low turnover.

According to company insiders, reducing the swimwear line will reduce the company's profits, because the inventory needs to be discounted to sell the remaining products.

Another important change made by the "secret of Vitoria" is the replacement of the executive leaders of the core underwear chain stores.

The company has hired Jan Singer (former Spanx Chief Executive). She will take office in September and report to CEO Les Wexner (former CEO Sharen Turney February).