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Alibaba Protects The New Trend Of Property Rights As An Online Trademark Registration Platform

2016/4/15 10:31:00 49

AlibabaTmallTaobaoTrademark RegistrationBrand Authentication

Yesterday,

Alibaba

The group announced the launch of the online integrated Trademark Registration Platform "innovation insurance". Merchants can apply for a domestic and international trademark registration with the help of a platform.

It is understood that innovation insurance is mainly based on the advantages of the Internet, saving trademark registration cycle and bidding procedures, providing businesses with full online operation of trademark registration, patent applications and other services.

At the same time, innovation platform for free use, businesses only need to pay fees and service fees to the Trademark Office and service agencies.

Alibaba introduced that in April 7th, innovation insurance took the lead in the fast selling trial operation. On the first day of the on-line operation, 105 single trademark applications were submitted online.

According to users, the initial pass rate of innovation platform is 50%.

It is learnt that the next step will be to create new insurance in the whole network shop, Alibaba.

Tmall

,

TaoBao

1688, fast selling, and other businesses on Ali's platform can apply for domestic and international applications online.

Trademark registration

And even the protection of domestic patent applications, "these will become the cornerstone of private brand certification and intellectual property protection."

Alibaba said.

In addition, the Alibaba group has signed a memorandum of strategic cooperation with the China Association for industry, University and research cooperation, promoting the anti infringement and counterfeiting innovation strategy alliance, in order to strengthen the protection of intellectual property rights of enterprises.

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