Designer Joneaa Xie: To Perform The Fashion Of "Tide Cow" Leading Dance

As the first designer's special show in the twentieth China (Humen) international fashion trade fair and 2015 Humen fashion week, what kind of fashion breath will be delivered at the JONEAA special designer's debut at 10:30 on November 22nd - 11:00? Please come with us to the founder of JONEAA JEANS, who is known as "the Godmother of the tide cow" and the top ten fashion designer of Guangdong Joneaa Xie.

The tide cowboy is holding on.

It is understood that the theme of this show is "hold", which is different from the interpretation of popular fashion show's fashion trend or brand style theme. What's the meaning of it? "Persistence" has many meanings and understandings in our life.

Persistence, stubbornness, persistence or execution.

This JONEAA takes "hold" as the theme, interprets the different definitions of each person in the eyes, and shows that we are committed to building the firm belief of the tide cowboy. "Joneaa Xie" reveals the mystery. "The brand needs precipitation, there are stories. What I want to do is to tide over the cowboys, to have the unique DNA Cowboy brand, and integrate into the personality, aesthetic and fashion attitude of the people."

Just like its theme Declaration on this special show: "we are moving forward with perseverance. As always, we stick to the unique design style, strict manual skills and complex manufacturing steps. We have long established our dream and spirit in the culture and connotation of this brand only to create the most fashionable clothing."

According to her introduction, JONEAA will continue to adhere to the style of Mashup, punk, wild and so on, and stick to its unique design technology.

Handmade, pasted, rotten, heavy washed and hand painted has always been the JONEAA's highly respected cowboy slogan.

This season, JONEAA will uphold the spirit and culture of the brand over the past 18 years. It will bring new sports punk series to the elements of indigo, Tencel, linen cotton and ancient rough red border fabric, using precise and extraordinary handicraft skills.

Joneaa Xie also told reporters that what is different from previous years is that the costumes on this show will be more diversified and more promising. On the one hand, the proportion of women's clothing displayed in the show is obviously increased, so that the former dress is only half of the men's clothing as a foil to the men's clothing. On the other hand, the show will also show the results of its cross-border cooperation, and will soon launch the new Kenneth dress and its new dress, the knitted garment brand Kenneth, which was founded by Fang Jianfu, China's top ten fashion designer.

And these two breakthroughs are closely related to the way of JONEAA's brand development in the future.

Build the first cowboy life Museum in China

In recent years, the development of the domestic garment industry has entered a new normal. Many garment companies lament the difficulty of survival, but the cowboy industry is on the top of the sunrise industry.

From the "harvest bullish industry, never outdated fashion, cowboy is the classic representative" and other market research, we can see that the love of cowboy clothing is bringing the cowboy industry to a new development climax.

Talking about the future of cowboys, Joneaa Xie said emotionally, "I believe I am in the best of times.

In the past, I would first choose Japan and Hongkong, because it is the place of brand development, but now I will not hesitate to choose in China, because my audience, those 80 and 90s have gradually become the main force of consumption, their consumption ability and aesthetic concept are closer to my brand, which let me see the hope of the development of the industry and the future of the brand.

Based on the above understanding, JONEAA has increased the intensity of product development, greatly increased the proportion of women's clothing, and cooperated with the cowboy's "matching" category knitting.

Not only that, JONEAA also boldly carried out the reform of the brand operation mode, launched the cowboy life hall, and expanded the original sales channels which rely entirely on the brand clothing monopoly.

In mid November of this year, the first domestic cowboy living house built by JONEAA will be released in Fujian. This is the first mainland life museum with jeans as its theme. It is also an attempt by JONEAA to decorate life with cowboy art and promote the clothing brand with life. Besides cowboy clothing display, home furnishing displays such as sand hair and Pendant Display cowboy elements. At the same time, they also have western food such as steak, red wine and so on, creating a fashionable life atmosphere for modern consumers who love cowboys.

There are life, art, culture, fashion and experience.

"Today's jeans dress has long been out of the practical route of rough and dirty, and has become a classic, fashion, and even a way of life.

We hope to lead a new fashion and leisure lifestyle through the cowboy lifestyle Museum, and convey a cultural signal to build a communication platform for fashion lovers who love cowboy costumes.

At present, the cowboy living hall in Guangzhou and other places is also being prepared in a rush to meet with you.

Joneaa Xie said with great assurance.