How Can A Clothing Store Manage Well?

The status quo of the local recruitment of the shopping guide does not mean that the shopping guide can be separated from the history and culture of the enterprise.

Instead of taking the guide as a part of the employees, this phenomenon exists in most enterprises.

Most enterprises regard the training of corporate culture and historical honor as a guide for purchasing salesmen.

In the process of publicity and promotion, the enterprise culture and historical honor are sold as products' subsidiary selling points.

Corporate culture training is to say that it is necessary to enhance the recognition of the salesperson to the company, subconsciously let them feel that the company is the best and the best, so that when they sell, they will naturally show a strong sense of identity to the company, so that they can persuade instead of persuading the customers.

The training of corporate culture and historical honor is the primary content of the training of shopping guides. Many experts in purchasing training are unable to carry out the training because they are outside the company.

We take this content as the main content of the pre boot training for new shopping guide, and also make use of the positive changes in company culture and company dynamics.

The opportunity of members' weekly meetings can convey the latest information about corporate culture and honor changes at any time.

And carry out a complete system once a quarter.

And reciprocal training in honor of history.

Through persistent corporate culture and historical honor training, on the one hand, we have received a continuous increase in sales volume from the market return; on the other hand, it effectively enhanced the sense of belonging and honor of the shopping guide to the company, and received a team of purchasing guides to stabilize the team of purchasing guides and enhance the multiple effectiveness of team fighting effectiveness.

　　目前最常见的产品知识培训方法有：1、与竞品进行对比分析，即根据自家产品的功能特点与对手进行对比，找出各自的优缺点，并就对方的独特卖点进行对比分析;2、从专业网站或公司的技术部门找来一堆产品技术资料，来组织培训，如电磁炉的滤波原理、矫形原理等专业性很强的内容，你说它对导购员有用吗?导购员能接受吗?培训技术员跟导购员可不是一回事啊!3、可笑的是，有些哥们姐们，拿着个产品彩页往前边一站，“不好意思啊，我对这款产品不是很了解，讲得不好，请别见笑!”这是我在培训现场见过的最可耻的事情，你都弄不懂也敢做培训，也不怕下边的导购员拿鞋子砸你。

As a matter of fact, there are so many people who dare not go to the front of the platform like this.

In my opinion, product knowledge should at least account for more than 40% of the regular training of the shopping guide. The guide only has a thorough knowledge of the product, so that he can become a salesperson and be able to get customers' dependence.

Think about it, a product buyer who is quite familiar with the product is floating in front of her eyes when she says that the product is like that. This is how it looks! In general, product knowledge training should include: FAB practice of selling points, new product explanation exercises, competitive products analysis and suppression, selling points refining, shopping guide words, terminal common quality problems and customer's frequently asked questions and answers skills.