The First Roof Mounted Ferris Wheel Will Soon Enter The Two Phase Of Shanghai Joy City.

The first domestic cantilever cantilever Ferris wheel with a diameter of 50 meters and 100 meters away from the ground will be officially landed at the top floor of Shanghai's Joy City (two phase) in the end of this year. At that time, consumers who like romantic poetic life can carry friends, girlfriends and other friends. After shopping, dining, entertainment and art in Ferris wheel square, they can chat on the ferris wheel for tea or enjoy the beautiful scenery of Suzhou River, and even express their love and propose to the beloved on the ferris wheel through the long "loud aloud" happiness amplifier in Zhabei District. This is the two phase of Shanghai's Joy City, which was held by the COFCO group at 10:30 this morning. Commercial layout Information obtained at the press conference.

Specific responsibility Shanghai Yuecheng construction and operation of COFCO Shanghai real estate company official told reporters that about 60 thousand square meters of Shanghai Yuecheng first phase since its opening in December 2010, has gradually become one of the fashionable theme shopping centers favored by young people in Shanghai. Shanghai, which has an area of over 100 thousand square meters, will show its welcome in December 19th this year. Da Yue Cheng In the two period, the commercial and arts, entertainment, leisure and other fashion elements are implemented in cross-border integration. The whole shopping center is divided into international boutique fashion brand blocks, light art blocks, Ferris wheels, Shanghai love landmark theme blocks, catering and leisure blocks, among which Ferris wheel love theme block is the main sign of joy city.

It is reported that the skyscraper thematic block Plaza at the top floor of the 9 floor of Shanghai's Joy City (phase two) covers an area of nearly 1000 square meters. The cantilevered Ferris wheel on the square adopts the same cable technology as the The London Eye. The overall design is romantic, light and fashionable, with a diameter of 50 meters and a distance of 100 meters from the ground. There are 30 fashionable cars on the wheel. Right before the ferris wheel, there is a 30 meter long global biggest happiness loudspeaker, which is designed for lovers to express their love in high profile. There will also be a Ferris wheel themed afternoon tea restaurant in the block Plaza, so that girlfriends and lovers can enjoy the exotic afternoon tea set in the ferris wheel car. The happy city operator will also build a love bank, a love wall, a self timer set, a romantic starry sky, a wishing pool and so on on the ferris wheel love landmark block. It will be designated as happy Valentine's day on 14 every day, and the limited edition Valentine's Day dinner will be launched on the ferris wheel by Michelin chef. In addition, the operator will also set up bright lights on the ferris wheel. Christmas Eve, Eve, night of the seventh and seventh day, and Xu Yuanri will perform the ferris wheel lighting show, which will make the dazzling high-altitude lights win the glory for the lovers.

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Clothing giant hunting for children's clothing is first reflected in the expansion of stores. Reporters from Anta annual report, although its overall stores in 2013 showed a contraction trend, but children's clothing increased by 48, so that the number of stores reached 1228 in 2014. The 31st degree store is also expanding rapidly, reaching 2142 by 2014. In 2014, Semir, which had earlier been involved in children's wear, has expanded to 3540 stores.

In terms of business contribution, the proportion of children's clothing business of these brands is also improving. In 2014, sales of children's clothing exceeded 500 million, accounting for 13% of group sales. The sales of Semir children's clothing in 2014 amounted to 3 billion 167 million yuan, which surged to 39.24% in its group's total revenue. For Semir, the gross profit margin of its casual wear is mostly 30%-35%, while the gross profit margin of its children's clothing products is basically over 40%, and the gross margin of accessories is higher than 49.78%.

For adult clothing brands in the field of children's clothing strong desire for expansion, T 100 parent child dress founder and chairman Dong Wenmei said it is understandable. "If branding is a mentality of doing business and making products, they need to ride horses."

However, the market for children's clothing is obviously different from that of 1-2 years ago. "The whole children's wear industry has been difficult for two years." Dai Zhijian, the honorary president of Guangdong Provincial Association of pregnant and infant supplies, takes the Southern China market as an example. This is a big province with lots of brands, and the competition between the brands has become more and more intense. "The quality of children's clothing enterprises is uneven, most of them are small and medium-sized manufacturing enterprises. With the recession of export market, these brands are turning to domestic sales, so that children's clothing products pour into the mainland market."