Ruble Devaluation: Russia's Rush To Buy Is Not A Fact.

This week Russia's ruble fell sharply against the US dollar, and domestic enterprises, friends and family members and the media came in endless stream to inquire about the impact of the ruble collapse on China. In particular, as an entrepreneur, how should we view the risks and opportunities?

Over the past few days, most Chinese media have taken this opportunity. Rouble The result of the derogatory result is that the Russian people are in deep water. All kinds of stores in supermarkets are sold out, and the fighting nation is confused and afraid of the future.

I want to tell you that this is not true. A group of experts and scholars who have not been to the scene or even have been to Russia, exaggerated the illusion that the rouble fell down the Russian public with the incomparable imagination and hearsay.

I know the fact that there are no large areas of goods left in Russian shops. Russians rush before the new year is a tradition. Russian new year January 1st, Russian calendar, January 7th is Russia The most important holiday, so before the new year, everyone was crazy in purchasing new year's products. First, in order to prepare for the festival, many shops were closed during the new year. It is amazing that many reports in China, such as multimedia and even the mainstream media, are so irresponsible.

In addition, the Russians' consumption concept is paid vacation in the new year and one month each year (one month in 7-9 months). They should spend money and play well, so that they even hesitate to borrow money. consumption 。 These two periods are generally the most important consumption peaks of Russian people.

The so-called panic buying in media reports is limited to the purchase of luxury brands and luxury cars, but this part of the consumer group only accounts for a relatively small proportion of Russia. For the Russians who have more cash in their rubles, they want to change the rouble into physical objects to combat future inflation.

Contrary to the media reports, the ruble fell, and the mood of the entire Russian masses was very stable. At least the Russian friends and people around me, as well as the reports in the Russian media, could see this point. They especially supported Putin politically. The self esteem, pride and solidarity shown by the Russian people are hard for us Chinese to feel at home. This cohesion is also very important for Russia's future.