The Concept Of "Heat Energy" And High Technology Clothes Get Together And Get On Shelves.

Here world Clothing and shoes The small weave of the net introduces the lightest, only 150 grams of "thermal energy" clothes to be listed on the market.

In recent years, the temperature in Changchun has dropped sharply. Many people who are afraid of cold have already been wearing thin feather clothing, three in one suit and other thermal insulation products. Reporters visited various shopping malls in Eurasia, Eurasian stores, Guo Shang department stores, Middle East Xintiandi department, Yatai Boulevard and many other shopping malls, and found that when people were busy changing winter clothes, all kinds of high-tech clothing such as "thermal energy", "new technology" and "national initiative" began to get together.

Speaking of warm clothing, in addition to wool cashmere and fashion cotton clothes, lightweight, comfortable and durable sports outdoor clothing is also one of the hot spots of concern. Walking into the outdoor brand counters of Columbia, wolf claw, loth, and koron, it is immediately called "thermal thin feather", "poly heat and warmth", "one coat and more clothes". Surrounded by these high-tech products, there is no doubt that the concept of "thermal energy" has once again become the new focus of outdoor clothing.

New fabric products become the main push

Reporters saw the sports and leisure market on the 5 floor of the Eurasian business center. In the most prominent position of Columbia, wolf claw, loth fish and other brand counters, all kinds of "new technology" products were displayed and introduced. According to the wolf claw brand leader, "the new 7D ultra-thin hi-tech fabric used in this season is the international outdoor award-winning technology fabric. The weight of this fabric is only 19g/. It is the lightest and thinnest fabric of the same kind. 7D ultra-thin high tech fabric down coat is the lightest weight of only 150 grams. It is excellent for light splashing, light rain prevention, high density and tear proof. It has the characteristics of lightness, thin cicada and high air permeability. It can also provide consumers with excellent comfort. In addition, Columbia staff also said: "this season, the new three in one assault suit and dual thermal reflective down coat in Columbia are exclusively developed by Omni-Heat OMI. technology The breakthrough double silver material efficiently reflects the human body heat energy, so as to enhance the warmth retention and effectively reduce the heat loss.

While the new fabric is in full swing to grab the attention of the people, lotherfus has launched the concept of "creative heat ball", which is filled with innovative technology. The small ball is locked in the body to keep warm.

Children keep warm and play the "technology card".

The lightest, the thinnest, the most windproof, the rainproof, the most warm and the most heated. When these "winter clothes" become the key words of adult outdoor sportswear, reporters in the wolf claw children, NIKE KIDS and other brands to see, children's outdoor sports clothing is also quietly carrying on the fabric innovation. According to the head of 5F outdoor sports and leisure mall in Eurasia, "winter clothing is now on the market. Cotton clothes, down garments, thermal pants and so on have ushered in a hot selling period. Many new outdoor fabrics and new technologies launched by many domestic and foreign outdoor sports brands attract many consumers' attention. Some new products even appear in short supply, and sales are hot. Some consumers who love "early childhood" not only change themselves to new equipment, but also give their children all kinds of strong "thermal protection".

Ms. Li, who is buying 58 of the knitted fleece for children, said: "I heard that this NANUK 300 long wool knitted fleece is an upgraded version of the new fabric. At first, I just bought it with a try. I didn't think the child liked it very much, so it didn't take off. It was soft and thick, and it was very warm. This is not taking advantage of it. Market There are activities, hurry to buy another, so that children can change clothes. "