How Should Leisure Wear Industry Get Rid Of The Dilemma?

"Casual wear will not have no market, nor is it a student suit or sportswear. With the upgrading of domestic consumption and the increasing investment in sports and leisure, there is still room for development for local casual wear."

Mao Lihui told reporters.

However, domestic casual wear brand should seize the opportunity to develop the market, and it is clear that many aspects should be promoted.

In Mao Lihui's view, the quality of Chinese casual clothes can not reach consumers' demands at first.

"The same is a running suit, the products made by international brands such as Japan and Korea are not only harmonious in color, but also very good in quality, but domestic casual wear is hard to reach this level. Homogenization is very serious in the choice of styles and fabrics."

Mao Lihui said.

In this regard, Mao Lihui believes that leisure wear brands to reverse the development dilemma, is bound to do a good job of target audience research, casual wear market segmentation and re positioning.

"If the brand wants to do well in the market, we must do a good job in studying the target audience.

At present, the consumer market has changed from the mass market to the sub market and the elite market, and we must grasp the research of this kind of crowd if we want to seize the crowd who has great potential to purchase.

Mao Lihui told reporters that according to his data, 65.8% of the crowd often go to the gym, and 65.1% of the crowd often patronize the brand store, and 53.1% of the crowd often go to high-end restaurants.

"It is precisely to understand the consumption habits of the crowd, and now many automobile brands have begun to advertise in fitness clubs."

But for the local casual wear enterprises, which have always been targeted at mass leisure, it is very difficult to directly pform to the elite crowd, regardless of the risk or operability of brand operation.

In this regard, in Liu Weiwen's view, focus on the existing brand market, from products,

Strategic adjustment is more realistic for the pformation of local casual wear enterprises.

"

Enterprises must keep up with the current trend of fashion. As far as we can see, the audience of casual wear is more inclined to choose the style of Japan and South Korea on the choice of clothing styles.

At the same time, Liu Weiwen said that adjusting the channel strategy is also an important problem to be solved for casual wear enterprises.

"In addition to doing well

Leisure wear enterprises must increase their efforts to expand the three or four line cities.

Liu Weiwen told reporters that the future growth of casual wear brands will come from three or four tier cities even if they can successfully maintain the market share of the first tier cities.