Adidas Plays A New Concept World Cup "Tide Shop"

The arrival of the P < a href= "//www.sjfzxm.com" > 2014 World Cup < /a > has undoubtedly opened up a new round of war in the sporting goods industry. After the product innovation, Nike launched the NikeLab concept store and Adidas launched the Homecourt concept store. It is reported that Adidas will build a Neighborhood clover concept store in Shanghai, and New York, Paris, Seoul and other cities are also ready for the future.

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< p > nowadays, society is becoming more and more emphasis on value. People's understanding of many things is becoming more and more emphasis on prominence and individuality.

So Adidas Taigi shop has a new name: Home Court Arena.

Sanlitun, Beijing, Adidas, the facade is covered by huge plucent pictures. The word "all in or nothing" is just like this slogan. It is very aggressive to break into the audience's vision. It also reflects its determination to create one-stop shopping.

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< p > Sanlitun Adidas brand center, the most central gold area of shops is left to < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, which provides a new consumer experience tool Shoebar (shoes).

The shoe bar is an interactive table equipped with two touchscreens. When you put your shoes on the table, you can display the 3D image, history and detailed technical information of the shoes, and you can also order online products that are missing or missing.

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< p > sport is the source of Adidas, and it is also the foundation for future continuity.

Sanlitun shop, as the world's first store of Adidas sports performance series Homecourt concept, is everywhere showing the slogan of "all in or nothing becoming king or defeated". The whole a target= _blank href= //www.sjfzxm.com/, clothing, /a, and model are all presented in the state of sports, strengthening the experience of "Sports" passion.

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Kong Jiayi Conti, vice president of Greater China retail group of Adidas group, said that the essence of creating new concepts is to reshape "experience", that is, what experience consumers want to get in stores. P Gianni

Now, Adidas is undoubtedly a success.

It has created an open space without barriers and no complicated decoration. Just as Zhong Song, a painter and calligrapher, is "plain beauty" for the Sanlitun keyword store, which makes people feel comfortable in it, as if they feel in their wardrobe, which is the most important value.

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