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After The "Double Festival", The Retail Market Of Low Shoe Clothing Quietly Revived.

2014/6/3 12:46:00 58

Double SectionRetailShoes And Clothing

< p > compared to the < a href= "//www.sjfzxm.com/news/index_s.asp" > Sales < /a > low season in July and August, the two quarter belonged to the relatively low season of the industry, with fewer bright spots of growth. This also made many businesses attach great importance to the business opportunities brought by children's day and dragon boat Festival.

According to the monitoring data of the City Commerce Commission, sales of department stores in New China children's goods stores, urban and rural trade centers and other department stores increased by more than 15% during the holidays. Among them, sales of children's goods stores in New China children increased by 48.8%.

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< p > the Beijing Commercial Daily reporter visited Huarun shopping mall, Chaoyang Joy City and other major household shopping malls, and found that the shopping mall launched a "balloon festival" and "children Carnival" activities for children.

In Huarun multicolored City, the 3-15 meter giant natural enemy, Optimus Prime, and hornet "airborne" shopping malls not only advance the upcoming Transformers movie, but also attract Transformers fans and children's customers.

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< p > during the "double festival", Huarun multicolored city also joined the Mei Zhou Dongpo as a member, specially designed the "Zongqing" a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > DIY < /a > activities, inviting parents and children to make dumplings with their own hands to enhance the sense of activity experience.

Zhu Lin, general manager of Huarun colorful city, said that on the children's day, the market traffic volume reached 60 thousand passengers, an increase of nearly 50% compared with the same period last year, and the turnover increased by 61.77% over the same period last year.

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< p > by duo A dream exhibition and "balloon festival" double pull, Chaoyang Joy City Promotion Department Deputy Director Wen Juan said, during children's day, shopping malls passenger flow is close to 140 thousand, up 35% over the previous weekend.

Wen Juan said the balloon festival held last year was widely recognized by family customers. At that time, the number of shopping malls increased sharply, but sales growth was limited because the activities were only contributed by the children tenants.

This year, the shopping mall launched the biggest promotional campaign in the first half of this year, which has fully allocated the passenger flow to the retail stores. The sales volume of shopping malls is the highest since this year, with a maximum growth rate of 40%, compared with the same period last year.

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< p > data from Beijing Tourism Development Commission show that during the Dragon Boat Festival this year, more than 4 million tourists were visited in 160 main scenic spots in Beijing.

The number of entertainment scenic spots increased by 30% over the same period last year.

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< p > China Tourism Research Institute analysis shows that this year's Dragon Boat Festival holiday coincides with the "61" children's day. The overall tourism consumption environment is good. Both domestic and outbound tourism markets have strong demand, and the number of tourist trips and consumption levels has increased significantly compared to the same period last year.

The online travel industry has launched new products and preferential activities such as "weekend tour", "scenic spot + Hotel", car tickets, catering and scenic spot tickets through the Internet and mobile clients. It has also become a major factor in stimulating the tourism market, and has led to the growth of the "a href=" //www.sjfzxm.com/news/index_s.asp "consumption" /a.

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