Footwear Enterprises Actively Expand Domestic And International Markets

The continued spread of the international financial crisis has brought severe challenges to our foreign trade, especially exports. However, with the active expansion of domestic market and international emerging markets, our foreign trade is expected to steadily advance in a haze in 2009 and continue to maintain growth momentum.

Affected by the "cold current" of finance, the demand for Europe and the United States has shrunk this year, and the export of the city has been affected to a certain extent.

In the future, our city will take market orientation as its principle and firmly grasp the two international and domestic markets, so as to expand the domestic market and stabilize the international market.

In terms of domestic sales, with the implementation of a series of policies to expand domestic demand, domestic investment has been further intensified and consumer demand has been more vigorously activated.

In view of this tempting "cake", Quanzhou will base itself on the advantages of many famous brands, many brands and more than 230 thousand sales outlets all over the country, and strive to expand the market of domestic commercial large cities, large economic province and high-income areas, and high consumption level; at the same time, guide enterprises to produce various commodities suitable for rural market needs, and to market in vast rural areas; and through the integration and upgrading of Shishi clothing city, China shoes capital, Fujian first building materials market and other economic and trade activities such as Haibo, shoe fair and stone fair, sales of local products are expected to further develop.

On the export side, our city will guide enterprises to speed up the pace of developing new markets such as Africa, South America and the Middle East on the basis of consolidating traditional markets such as Europe and the United States, and encourage enterprises to set up marketing networks overseas to develop new markets.

We encourage the export of electromechanical products and products with independent brands, and promote the pformation and upgrading of processing trade.

At the same time, in view of the favorable situation of RMB appreciation and international raw material prices falling, the city will also encourage importation of important resources, advanced technology, key equipment and spare parts.

In order to save negotiation and paction costs, it is also an important work direction to do a good job in the comprehensive pilot work of the international e-commerce application platform, so as to promote the negotiation mode of foreign trade from "on-site observation" to "network negotiation".

It is worth mentioning that the measures to develop new markets have brought warmth to our foreign trade.

From January to October this year, the city exported $1 billion 68 million to emerging markets such as Russia, India, the Middle East and Latin America, an increase of 25.7% over the same period last year, reaching 22% of the total export volume of the city.

The industry believes that with the continuous advance of these measures, the steady growth of our foreign trade will not change.

Yang Jing: editor in charge