Sports Shoe Enterprises Integrate Celebrity Endorsement Into Brand Culture

< p > Anta and PEAK started their activities in China with their own NBA spokesmen. Everywhere they went, they all caused a sensation.

According to the insiders, this shows that Quan enterprises have more and more initiative and planning in the activities of < a href= "//www.sjfzxm.com/news/index_c.asp" > brand endorsement "/a", and have more integrated into brand culture and brand spirit.

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< p > < strong > rocket double male "Anta" /strong > /p >

< p > as the last stop of China's industry, in August 28th, Anta's rockets two heroes -- Steve Francis and Lewis Scola came to Jinjiang, Fujian. Anta (China) Co., Ltd. headquarters, Francis and Scola experienced Anta's links from R & D, design to production and manufacture, and witnessed the birth process of Anta professional basketball shoes.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Anta < /a > the first scientific movement laboratory in China. The R & D personnel of Anta (China) Co., Ltd. carried out the foot type measurement and test for Francis and Scola, and made active preparations for the next generation of players.

According to the introduction, the measurement method of Anta science sports laboratory adopts the most advanced laser foot measurement technology at present. Compared with the manual scale measurement in the past, it has the advantages of high speed and accuracy, and reduces the manual links in the measurement process, so as to ensure that Anta professional basketball shoes provide technical support for foot fit comfort.

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< p > < strong > Battier love China line < /strong > < /p >

< p > despite the failure of the eight dream team to participate in the Beijing Olympic Games due to foot injuries, Battier came to China with his love after the end of the Olympic Games, and started a journey of love with his partner, PEAK.

In September 1st, Battier and PEAK came to Chengdu to spread his love on this once weathered earth.

In order to make the youngsters grow healthily, PEAK and Battier donated a number of PEAK clothing and sports equipment worth 200 thousand to the local sports bureau.

At the same time, the leaders of the Sichuan Charity Federation awarded PEAK an honorary plaque of "sports loving enterprise" and awarded Battier the "best sports love Award" plaque.

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Xu Zhihua, general manager of PEAK P, said that PEAK, as a member of China's sports brand, has never forgotten to shoulder its due social responsibilities and spare no effort to support the development of China's sports and public welfare undertakings.

Giving love to the children of Sichuan, inheriting the dream of basketball and developing the spirit of sports is the aim and pursuit of PEAK. PEAK hopes to bring more joy to Sichuan children together with Battier.

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< p > the Battier love China trip includes 4 cities in Beijing, Wuhan, Chengdu and Hongkong. Apart from the journey of love, another important event that Battier will take part in in China is the NBA caravan sponsored by PEAK and Mengniu.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > star endorsement > /a > avoid "just taste". < /strong > /p >

< p > just as Liu Xiang's retirement competition has caused the influence of sports star spokesperson's behavior on the brand, many people in the industry are still debating whether to hire a highly famous sports star, whether it is more effective in broadcasting the sports stars or more in broadcasting the brand of the enterprises, because most of the audiences see the TV advertisements of the star endorsement enterprises.

Quanzhou's two NBA's sports brand enterprises have launched their respective spokesmen's visit plans to China. The stars are everywhere, and they are said to be "hot".

According to the insiders, such an approach reflects the fact that enterprises have hired spokesmen, from the original simply to advertise, to the level of integration into brand culture and spirit.

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Ye Maozhong, a famous brand planner, said in an interview with reporters that from the perspective of the two enterprises' behavior, they had made detailed plans before signing a strategic cooperation agreement with their respective spokesmen, including how to cooperate with the brand publicity of the enterprises in the future. This shows that the enterprises have more and more initiative and planning in the brand endorsement activities. P

"Interaction with consumers is the most direct, because this time not only fully mobilizes the enthusiasm of consumers to participate in activities, but also deepens consumers' understanding of corporate brand culture through interaction, and enables spokesmen to have a deeper understanding of enterprises, which is conducive to long-term cooperation between the two sides."

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