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Filament Weaving Enterprises Face Large Fluctuations In Raw Material Prices

2013/10/22 19:36:00 121

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Influenced by the macro situation and the complex and changeable external environment, filament weaving enterprises are faced with adverse factors such as large fluctuations in raw material prices, high labor costs, and shrinking orders. How to survive in the cracks, create benefits in meager profits, and seek development in stability has become a topic that must be faced directly. All enterprises realize that only by developing marketable products can they stand firm in the fierce competition and shuffle. Many large and medium-sized filament weaving enterprises begin to fully analyze their own advantages and disadvantages, find the right meeting point with the market, actively adjust the product development strategy and structure, so that their products are differentiated, functional, highly simulated, and characterized, and can share a share in the market.


"In the past, we will compete for equipment, and in the future, we will compete for products," the head of a group said bluntly.


Shengfa Printing and Dyeing Company is located in Changxing County spin The person in charge of the enterprise said that in terms of product research and development, the company has introduced a series of incentive policies to encourage technological innovation and accelerate the transformation of achievements, introduced and absorbed university research and development personnel, took new product development as the driving force for the development of the enterprise, and formulated a project responsibility system to maximize the enthusiasm of research and development personnel, It not only has outstanding performance in the development of filament cotton like and silk like products, but also has made a breakthrough in the development of military products such as far-infrared tent products. The added value of the products is several times higher than that of ordinary products, and the enterprise has tasted the benefits.


Zhejiang Yuanfeng Textile Co., Ltd. attaches great importance to seizing the opportunities of fabric products after the emergence of various new materials. A salesperson in the sales department told the author that the company's market information sensitivity is particularly high. The current low elasticity and four side elasticity products of the enterprise are all functional utilization and modification of low elasticity and easily shrinkable silk fiber materials, and the market response is good.


The relevant person in charge of Hengli Group said that the enterprise is constantly developing new high-end products and looking for new economic growth points. In the face of the rapidly changing market, the company has produced more than 7000 products in batches, 30% of which are independently developed and designed, and has won various awards from national, provincial, municipal and professional associations for many times. Even though the price is higher than that of peers, there is still a market due to good quality, complete varieties and fast delivery time. In addition to the influence of the enterprise and the ability of the sales team to control the market, the core competitiveness is constantly enhanced. "In the next step, the enterprise will further deepen its cultural appeal for products," a person in charge of the sales department told reporters.


In July this year, the "wide width copper ammonia filament silk jacquard home textile fabric" product of Yancheng Yuehong Weaving Co., Ltd. was highlighted at the annual meeting of filament fabric product development. Mr. Yao of the company said that the sales price of this product was more than 120 yuan per meter, and the raw material was 100% copper ammonia filament. It had a fine, smooth, waxy feel, and suitable luster. It was superior to real silk in comfort and drapability, opening up a new unique path for imitation silk varieties. After being used by customers, it has won unanimous praise, outstanding features, broad market prospects, and profits dozens of times that of ordinary products.


"In fact, there are many advantages of filament woven fabrics, and their application proportion is still low. The development of special fields still needs to be strengthened, such as special parachutes, automobile decorative fabrics, and so on. But now it is mainly used in fabrics and home textiles, and the space for industrial use can still be explored. Only by finding its own unique product path, can the development have the original power." Many entrepreneurs agree with this view.


"In recent years, the concept of consumers has been updated step by step. The consumption concept of the post-80s, post-90s and even post-00s is different. Enterprises need to position their own unique products in different channels to have more room for development." Professor Xia Huosong of Wuhan Textile University revealed to the author.

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