China International Textile Fabrics And Accessories Expo

By China Spin The nineteenth China international textile fabrics and accessories (Qiu Dong) fair, sponsored by the Federation of industry and the China Textile Council, China Textile Information Center and Frankfurt Exhibition (Hongkong) Co., will open on October 21, 2013 -24 at the Shanghai New International Expo Center.

The Expo will use 15 pavilions of the Shanghai New International Expo Center, with an exhibition area of 175020 square meters. Over 3600 exhibitors from some 34 countries and regions are exhibiting the latest products, including 2584 exhibitors in China and over 1100 overseas exhibitors.

New product attack: R & D design is closely related to the market.

For the Suzhou ambition textile Polytron Technologies Inc, this year's Intertextile autumn and winter noodles accessories exhibition can be said to be a brand new journey. The ambition will step out of the previous circles of chemical fiber fabric products, and display the overall image of cotton, wool, linen and silk fabrics. In addition, ambition will bring some of the latest material substitution products.

"The epidemic in poultry industry in the first half of this year caused the price of feathers to rise and fall like roller coaster, which is very unfavorable for the production of textile enterprises. In order to reduce the production cost of domestic down garments and meet the needs of downstream customers, we have developed a substitute for feathers. This substitute has been launched in the market. This year, we will take it to the exhibition in Shanghai and display it. We believe that this kind of substitute will be recognized by the market and everyone will appreciate it. And in terms of design, we now have two men's and women's wear design studios, and have their own platform in design, which is also a guarantee of quality. " Ambition, product department deputy general manager introduced this way.

Also in this year's exhibition, there are Jiangsu Lukang Polytron Technologies Inc. Its sales manager said in an interview that the categories of exhibits exhibited in Lukang this year are more abundant than in previous years. "Formerly wool worsted fabrics, and this year's worsted, semi worsted and woolen fabrics will be displayed. The reason why we do this is to constantly adjust production types under the relatively difficult market conditions to meet the ever-changing needs of customers. At the same time, our customers' orders are becoming fashionable. Our exhibits are also more fashionable. You can even see the knitted fabrics that can be applied to thin coats in our booth.

As an exhibition Exhibitor for many years, Zhejiang Matsui Textile Co., Ltd. has also made preparations for the exhibition. The company's sales manager told reporters that this year's Matsui's special exhibits are regenerated cellulosic fiber products, which are independently developed and designed by Matsui, from raw materials to finishing processes. The whole process is eco-friendly, which is also a pride to their employees.

"I can tell my client with great interest that Matsui Ichino is making innovations in a purposeful way." She said.

Expand channels: create a three-dimensional image of enterprises

Shandong Kangping Na Group Co., Ltd., chairman of the board, down to every employee in the enterprise, is faced with every challenge with the spirit of hard work.

"When our chairman has no spare time at the Shanghai accessories exhibition, he will complete the exhibition from the exhibition to the end of the exhibition. We attach importance to every contact with customers, because this represents business opportunities. Kangping now has twenty or thirty key customers, and has established files for them, targeted at developing products for them, and also facilitated long-term cooperation between them. The design assistant of Kangping market planning department introduces some details of the enterprise.

Similarly, Zhejiang's Limited by Share Ltd, which is different from most of the domestic fabric companies, has become the secret of making market achievements that others envy. The chief executive of Xi Ying Ying said that in fact, the secret is very simple. Almost one fabric, Italy's fabric business, sells for 30 euros and sells for 30 dollars. The delivery time is 3 months, and the joy is half a month. At the domestic level, Xi Ying Ying is taking the high-end line and making differentiated fabric products. Different markets, different strategies, for Xi Ying Ying, the market competitiveness is the way to do so.

Matching with marketing is often the expansion of corporate reputation and the building of brand image. For ambition, this is the way to go. According to the deputy general manager of the finished product department, ambition has been in an important period of transformation and upgrading. As a marketing promotion year, this year is particularly important for ambition. "We are not simply selling products. We need to vigorously promote aspiring brands. At this year's exhibition, careful people will find that the products of our four fabric brands, Gould family, Yi Wei Xin, 'cool' and 'XINGMAX', will be exhibited. This is the process of integrating the market and integrating resources, as well as the embodiment.

In the process of market channel construction, fabric enterprises often have various attempts. Matsui's sales manager talked about a very real situation. 4 years ago, Matsui began to try to sell fabrics on the Internet platform, but as a platform that won't win the market at a low price, the online platform was not suitable for the middle and high-end line of Matsui, so Matsui also retired from the online sales mode and continued to focus on the creation of traditional marketing mode.

Adhere to the exhibition: look forward to achieving win-win cooperation

In the upcoming Intertextile Shanghai autumn and winter noodle accessories exhibition, E1 and E2 pavilion are large and small formal exhibitors. Many of them are old faces in many exhibitions. For exhibitors, exhibitors are purposeful, but more words come out of their mouths.

"This is a field." Fabric The annual event of the industry will definitely not be able to do without participation. It is necessary to derail the industry and the trend. Therefore, Lukang has come again this year and has applied for 156 square meters of exhibition area in the E1 Pavilion, hoping to show the face and spirit of our enterprise. Lukang sales manager said.

As a permanent guest of Shanghai's autumn and winter noodles accessories exhibition, his chairman also analyzed the unique advantages of this exhibition. He said that Shanghai surface accessories exhibition has three advantages: first, professional, exhibitors of enterprises, all kinds of fabrics with core technology and trend trend at the exhibition; two, scale, large area, many exhibitors and bright spots; three, a benign interaction at home and abroad. In recent years, more and more exhibitors and professional spectators have come to the world. This kind of virtuous circle is very good and lively.

Before the Shanghai exhibition, two professional exhibitions will be held in Moscow, Paris and Russia. But in the end, our focus is on the latest things we see and learn at the Shanghai exhibition. President Xi Ying Ying said.

However, some exhibitors express their inner regrets. When Matsui applied for the booth, he applied for more than 120 square meters of area, and the actual exhibition area was 117 square meters. "For those of us, of course, we hope to have a larger booth area, so that we can have more room for display. At the same time, we look forward to it. Exhibition The organizers can bring more and more professional spectators and enhance the possibility and level of cooperation between them. This is also a way to win win with the help of exhibitions. I believe this is also the intention of hosting the exhibition. I look forward to the new harvest in Shanghai this autumn. " Matsui sales manager said.