Elite Wisdom Helps Local Brands

The tide of Qian Tang river rises and falls, and the sea and sky line is magnificent. The people of Hangzhou on the banks of the Qian Tang River stand up to the tide and keep pace with the times. On the afternoon of September 7th, 2013 China clothing The high-level forum for industry strategy development was held in Tianyuan building on the Qian Tang River in Hangzhou. How to maintain the sustainable driving force of garment industry in the new social and business environment, and how to enhance the development of garment professional market and garment enterprises is a problem that the industry has been thinking about. This forum is a grand meeting for the participants of China's apparel industry to provide innovative and effective strategic thinking for the future.

2013 the strategic development forum of China's garment industry is the core activity of the "Hangzhou (Hangzhou) women's wear Festival", which is a sub item of the women's Wear Exhibition of China's Silk Fair. With the theme of "the strategic development of China's garment market and the Chinese women's clothing industry", the research results and practical experience of the government and authoritative experts, trade associations scholars, and clothing brand leaders are condensed. Many strategic thinking, innovation models and operation examples of the garment industry are shared with participants, helping the professional market and garment enterprises to solve the problem of "seeking and doing" in the process of transformation and upgrading.

Xu Tusong, deputy director of the Hangzhou Municipal Commission of letters, deputy director of Jianggan District, Wang Jun, director of the Jianggan District business (Tourism) bureau, Jianping, Jianggan District science and Technology Bureau Director Wang Zhiqiang, Vice Minister of Jianggan Propaganda Department Sheng Luqing, Jianggan District government office deputy director Ni Xueying, Sijiqing Street director Shen Bin, Sijiqing Management Committee Director Zhang Weibiao attended the forum. Jing Linbo, vice president of the financial and Strategic Research Institute of the Chinese Academy of Social Sciences, vice president of the Yangtze River Business School, Professor Teng bin Sheng, vice president and Secretary General of the Zhejiang provincial Market Association, Wang Xiaowen, Dean of the school of clothing and Dean of Zhejiang Sci-Tech University, Zou Fengyuan, and other industry leaders and senior experts, brand leaders, clothing business executives and representatives of various levels of Hangzhou's local garment industry participated in this forum.

Xu Tusong, deputy director of the Hangzhou Municipal Committee of letters and commissions, made a wonderful opening speech for this forum. Director Xu fully affirmed the importance of the strategic development forum of China's garment industry to promote the healthy development of China's garment industry, stressed the strong guidance and support from government departments for garment enterprises, promoted the benign interaction and healthy development of related industries, and actively responded to the needs of enterprises, helped enterprises to solve practical difficulties and problems, promoted the transformation of industries and promoted the development of high-end industries, and promoted the important transformation of China's garment industry from "made in China" to "made in China".

Pioneering thinking to tap industry potential

In the keynote session of the forum, Jing Linbo, vice president of the financial and Strategic Research Institute of the Chinese Academy of Social Sciences and Teng Binsheng, vice president of the Yangtze River Business School and professor of strategic studies, made a keynote speech for participants from the perspective of the development of China's clothing market and clothing enterprises.

Jing Linbo, deputy director of the "clothing industry development and market upgrading" as the theme, standing at the height of the macro social economy, analyzed the development of the clothing industry from the global experience, and collated the macro policy direction of the country to the development of the professional market. Taking the market community of China's clothing first street as an example, the overall situation and the future trend of the clothing market in the district were analyzed from the past.

The theme of Teng Bin's sect is taking the development path of small and medium-sized garment enterprises as the theme, analyzing the development characteristics, the living environment and the problems faced by many small and medium-sized garment enterprises, and analyzing the new technologies and trends of the e-business mode, explaining the methods and tools of innovative business models, and sharing their avant-garde ideas from the aspects of brand business mode, innovation mode, promotion mode, consumption mode, communication mode and product mode, so as to provide concrete solutions, innovation models and development prescriptions for the small and medium-sized garment enterprises.

Elite wisdom helps local brands

Wang Xiaowen, vice president and Secretary General of Zhejiang provincial Market Association, explained the current situation and characteristics of Zhejiang's clothing market, and affirmed the contribution of the clothing market to Zhejiang's economic development. At the same time, it pointed out that at present, the social and industrial economy in the province is getting better and the industrial policy orientation is clear, which is favorable for the future development of the clothing market. In the new wave of e-commerce and other new business models, the development of the clothing market is both a challenge and an opportunity. The market should rationally and creatively guide and train operators, create a new mode of professional market, and find out a suitable path according to the development of their own formats.

Meng Ping, deputy general manager of Zhejiang textile and Tenglong Investment Co., Ltd., as a representative of Hangzhou women's clothing trade association and garment market organizer, elaborated on the new viewpoint of the construction and operation development of the clothing professional market. The development direction of the professional market is bound to be high, precise, deep and professional development. It is necessary to define the unique competitive edge of the market and enhance the added value of the market. The integration of the industry resources and the perfection of the service function system are the two key points of the market innovation mode and the effective way to achieve win-win results.

Feng Min, an ecommerce operation expert, has expounded the differences and similarities between traditional enterprises and electric business operators from the aspects of how to improve customer loyalty and membership management. He has shown his unique insights and successful experience in the actual combat of e-commerce platforms, and has provided several operational solutions for entrepreneurs present.

At the symposium, Yu Yuming, chairman of the famous clothing company, chairman of Qiu Yi - Nan and the representative of the market operators, Wang Shaohua, founder of cool shell brand, also shared the way of brand building. Yu takes the example of Qiu Yi Qiang brand as an example, vividly describes the experience of business mode innovation: first, to achieve the separation of production and marketing; the two is to innovate the business mode and develop e-commerce. At the same time, Yu also talked about how the traditional market and clothing enterprises to develop e-commerce channels, and from the traditional "traders" to change the sales model, attracting more customers. Wang Zongze, a cool Belle, introduced his brand's successful operation experience and believed that good faith management and customer first are the important foundation for brand survival and development.

While talking about their experiences and core strategies, the guests also put forward puzzles and differences in development. Deep dialogue sparked the spark of wisdom and aroused strong resonance and deep thinking at the forum.

This forum is hosted by the Sijiqing clothing characteristic neighborhood Management Committee, Hangzhou Italian law. Clothes & Accessories The joint venture between Zhejiang City limited, China Textile Tenglong Investment Co., Ltd., Hangzhou Changqing wholesale clothing market Co., Ltd. and Hangzhou Changqing innovation union Industrial Investment Co., Ltd., the topics discussed in this forum are very innovative and targeted, sort out the industrial chain of China's apparel industry, and build government, industry associations, professional markets, brand enterprises, Designer The communication and interaction platform with the media provides the clothing industry's development ideas for all aspects of the apparel professional market, clothing enterprises, government and so on, with a view to promoting the innovative development of the professional market and garment enterprises.