The Domestic Luxury Market Is Undergoing Pformation.

< p > starting from the first fashion show held by Cartire in China in the late 90s, the awareness of luxury goods among domestic consumers rapidly leaped from "primary school" to "college students".

After experiencing the craze of "big LOGO", domestic consumers began to understand luxury goods, and the consumption concept of brand connotation and heritage culture began to sprout. Not long ago, the famous French luxury luxury brand MATZO PARIS of Paris entered the Asia Pacific market for the first time and settled the flagship store to Beijing Jinbao Street. This move broke the domestic market of "fast selling luxury goods", indicating that China's new luxury age is coming.

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< p > < strong > "luxury brands all over the world are targeting the Chinese market" < /strong > /p >

In recent years, the consumption of luxury goods in European countries has begun to decline. China, as an emerging luxury market, has grown rapidly and has become the "Darling" of the global luxury brands. "P"

With the increasing economic activity in the Asia Pacific region, more and more luxury goods groups began to focus the global strategy on China, while Chinese consumers did not let these luxury brands disappoint. In 2011, the Greater China region contributed 23% of the world's major luxury brands, excluding foreign tourism consumption. In 2012, the luxury industry entered a new downturn despite the global economic weakness and the shrinking of the wealth of the rich.

But with the rise of China's new middle class, the consumption potential of the two or three tier cities has been gradually excavated, and more and more young people have begun to join the ranks of luxury goods. China is still the leading market for the rapid growth of global luxury goods.

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< p > however, what worries people is that although domestic consumers are keen on buying luxury goods, consumption is often blind. Many people just buy big LOGO as a showcase of capital.

For luxury brands, they like consumers who ignore the connotation of luxury goods. They will steal the money and replace them. They will sell the industrial products produced by the production line to the big LOGO and sell them to consumers at a lower price.

This is "decadent" to the luxury brand itself, which is even more deceptive to consumers.

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< p > < strong > "what is the real luxury"? < /strong > /p >

< p > what is a real luxury? The real meaning of luxury is its heritage. In Europe, many products are called luxury goods because they can be passed down from family to family. Most of the young people in Europe carry watches and jewellery bags, which are "old things" left by their grandparents or parents.

Therefore, products such as precious materials, exquisite manufacturing techniques, scarce quantity and inheriting connotation are real luxuries.

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< p > now, the real luxury goods in Europe are private custom products, because only private customization can ensure the four elements of luxury products, such as materials, crafts, sparsely and connotations.

Of course, such products are certainly valuable, so they also have the significance of inheritance.

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< p > < strong > "domestic luxury market is undergoing metamorphosis" < /strong > /p >

Not long ago, the news of the famous luxury brand of Paris, the Grand Mercure MATZO PARIS of P, was about to settle in Beijing Lijun Hotel, causing a stir in the luxury sector in China.

Many industry insiders say that Paris MATZO PARIS chose to enter the Chinese market at this time to represent the arrival of a new era of luxury goods in China.

The same is true. With the development of global economic and cultural exchanges, domestic consumers are beginning to realize the problem of "big LOGO". Many powerful consumers do not want to use their own articles full of streets. This is also the natural law of the development of luxury consumption. Therefore, Van Cleef & Arpels, which offers customized products and services, although the price is high, sales can still lead other brands that entered China earlier.

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< p > only when we understand the meaning of luxury can we buy and use luxuries correctly and reasonably, and domestic consumers have gradually divorced from the consumption habit of "upstart" and gradually moved towards the "true nobility" period, which is a gratifying phenomenon.

MATZO PARIS, the Grand Mercure of Paris, has entered China as an old brand of customized luxury brand. It also indicates the rise and maturity of the domestic luxury goods industry.

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