Booker Brothers Join Hands With The Two Major American Associations To Promote Pure Cotton Life

Recently, Booker brothers joined the COTTON USA and the Puma Cotton Association (Supima) to launch a new Supima cotton campaign. Clothes & Accessories (including men and women and Children's clothing And Home Furnishing Art series. The Supima cotton produced in the US has not only the luxuriant characteristics of soft luster, but also the practical advantages of flexibility, anti fleece and durability.

Brooks Brothers joined hands with COTTON USA and Supima in April 16 and 18, 2013 in Xi'an and Chengdu "Booker brothers" shops to hold two spring 2013. Summer clothing The conference is dedicated to sharing the comfort of pure cotton products with consumers. This year, Brooks Brothers will vigorously promote its pure cotton products through marketing activities.

"Brooks Brothers has long and rich history, exquisite workmanship and only the best quality ingredients," said Claudio Brothers Claduio Del Vecchio, chairman and chief executive officer of Brooks Brothers. We firmly believe that pure cotton products can not only be luxurious, more practical, flexible and durable, but this is exactly what our consumers are looking for.

For this cooperation, Cotton Council International, China Regional Director Mao Kailin (Karin Malmstrom), said: "the use of Puma cotton production in the United States. clothing It can fully demonstrate the excellent quality of Brooks Brothers brand, and also show the brand's high evaluation of US cotton. Customers have gradually recognized and understood American cotton, and are more inclined to choose natural fiber products in clothing and daily necessities. This cooperation is a real match between the US International Cotton Association and the US trademark brand Brooks Brothers, and the world's top super long staple cotton Puma cotton registered trademark.

U.S.A Puma Cotton Association Jesse Curlee, President and chief executive officer, said: "in order to provide customers with better quality clothing, Brooks Brother specifically chooses the special luxury cotton Puma cotton in the fabric. China is the largest raw cotton import market of Puma cotton in the United States, and China has many top brands. Spin The factory is very recognized for the high quality of Puma cotton. We found that China has exported a lot of Puma cotton fabrics or clothing products to other countries. I hope that through our cooperation with Brooks Brothers, Chinese consumers will enjoy more high-quality Puma cotton shirts in the Brooks Brothers shop in the future. sweater And other textiles. "

Among the many cotton products sold in Brooks Brothers, the most famous one is the Polo button shirt and the button up shirt made by it. In 1896, the revolutionary cotton polo shirt was inspired by a British polo match. The grandson of John E. Brooks, the founder of the brand, discovered that the collar of the polo player is very unique: to prevent the collar from being blown over, the collar of the polo collar is fasten by buttons. John brought the discovery back to the United States, thus creating the classic Brooks Brothers, which is called "button up T-shirt", one of the most fashionable items in fashion history, and one of the most necessary clothes for modern men's wardrobe.