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The Demand For Footwear And Equipment In North America Is Large, And Nike'S Brand Profits Exceed Expectations.

2013/4/27 19:46:00 29

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< p > North American a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > category and equipment demand is large. The third largest quarterly profit of Nike, the world's largest sporting goods company, has exceeded analyst estimates.

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< p > the company's net operating income increased 16% from last year's $569 million to $662 million in the quarter ended February 28th.

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< center > < img alt= "" width= "400" height= "368" src= "http://img2.china-ef.com/news/2013/201304270941203.jpg" / > < /center >


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< p > although sales in some overseas areas have slowed down, Nike's largest North American market remains dynamic, and its revenue has risen by 18% because of its demand for running shoes.

Sales in China fell for the third consecutive quarter, down 10%.

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Orders for Nike P increased by 7% from March to July, higher than the average estimated by 7 analysts of Bloomberg, 4.7% higher than the same period last year, 18% orders.

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< p > Nike has been working to improve its profitability, at higher cost of labor and materials.

Last year, the company decided to sell a loss of ColeHaan brand, a fashion brand with its own chain stores, and UMBRO, a football brand.

ColeHaan has been sold to an enterprise at the price of 570 million US dollars, while IconixBrand group has bought UMBRO series for 225 million US dollars.

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