Textile And Garment Industry To Seek Breakthroughs In Pition, Retail Pformation Is Good.

< p > the impact of market disruption on Enterprises: start new changes and enter new fields < /p >

< p > because the overall external environment is more severe, the endogenous growth and extension of the whole a href= "//www.sjfzxm.com/news/index_c.asp" > textile and garment industry < /a are still facing double pressures.

For this reason, many enterprises began to seek breakthroughs.

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< p > < strong > downstream: Transformation of retail pformation is good, highlighting < /strong > /p >

< p > influenced by the steady operation policy of seven wolves (franchised stores) in the past few years, in 2012, the seven wolves were surrounded by the main thread of "firm belief and pformation and growth". On the one hand, they insisted on the strategic pformation of "retail enterprises", strengthened the guidance to dealers, and enhanced the terminal operation efficiency; at the same time, aiming at the external environment, they adopted various measures flexibly to assist dealers to digest inventory, < a href= "//www.sjfzxm.com/news/index_cj.asp" > withdrawal of funds < /a >, and finally realized the improvement of terminal profits.

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< p > it is reported that under the influence of macro-economy, the expansion of the seven wolves has been under certain pressure. As of December 31, 2012, there were 4007 terminal channels in seven wolves, a 31 increase over the same period last year.

However, as the seven wolves shifted more focus from the new store to the renovation and expansion of the old shop, the total sales area of the seven wolves increased by about 30 thousand square meters during the reporting period, although the total number of shops has slowed down. At present, the average area of the single store has reached 120 square meters.

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< p > at the same time, the problem of < a href= "//www.sjfzxm.com/news/index_h.asp" > inventory < /a > commonly encountered in the clothing industry in 2012 was also properly dealt with in the seven wolves.

In 2012, the seven wolves increased the proportion of channel replacement, and launched effective inventory promotion program to help channel handling inventory.

In 2012, the e-commerce scale of the seven wolves continued to expand. The sales revenue reached about 180 million yuan, an increase of more than 70% over 2011.

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< p > seven wolves said that they will unswervingly carry out the strategy of "wholesale" to "retail", strengthen the training of retail capabilities and enhance the core competitiveness of enterprises; pform the development mode and rely on the upgrading of products, supply chain and terminal management to enhance the company's ability to resist risks.

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< p > < strong > upstream: new technology material "favored" < /strong > /p >

< p > under the condition of Limited traditional products, many textile enterprises began to seek breakthroughs.

Among them, new materials with high technology content have been recognized by the market and become the new profit point of upstream enterprises.

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< p > Bai Hong said that the average selling price of traditional polyester filament was lower than that of last year, mainly due to the price fluctuation of raw materials.

Margins of polyester filament, including FDY, POY and DTY and industrial filament, have dropped to their lowest level in recent years.

However, the POY with high technology has entered the profit and loss point. DTY also shows a relative decline, and it is unlikely that it will fall again.

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< p > at the same time, due to the differential rate of technical products reached 68.3%, the industry has guaranteed the market bargaining power, making the gross margin of the company relatively stable.

At the same time, the company has good market prospects for functional biaxially oriented polyester film (BOPET), and its BOPET products are also expected to differentiate in the future, which will further enhance competitiveness and gross margin.

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< p > main products of China energy conservation Haidong include differential regeneration fiber, three-dimensional engineering structural nonwoven material and high temperature resistant filter material.

Last year, its sales volume of solid engineering nonwoven materials increased by 12.7%, and its average selling price was about 6.8% higher than that of 2011.

It is reported that after the cooperation with many universities, the company has made great breakthroughs in the research and development of three-dimensional engineering structural nonwovens, and the technology and stability of the products have been recognized by customers.

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In another new material field -- high temperature filter material, in March this year, China energy conservation Haidong and China energy conservation and environmental protection group signed a framework sales agreement to further strengthen sales cooperation. P

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