Three Large And Medium Fashion Brands Have Seen A Slowdown.

< p > although compared with the mass oriented leisure brands and sports brands, the positioning of high-end brands can maintain a certain Gao Mao interest rate, but in the environment of "a href=" //www.sjfzxm.com/ "target=" _blank "textile < /a > a href=" //www.sjfzxm.com/ "target =" _blank "> clothing less than the industry overall weakness, the terminal sales of these brands are also affected, and the performance is in a downward trend.

< /p >

< p > three top and middle end fashion brands, 002612.SZ, Kaiser 002425.SZ, and 00589.HK last week released their pcripts in 2012. Apart from the slight rise in the group, the performance of the other two companies was not satisfactory.

< /p >

For example, the net profit of P, which is mainly high-end a href= "//www.sjfzxm.com/news/index_s.asp" > women's wear less than /a, is 231 million yuan, an increase of 10.85% over the same period last year. In 2011, its net profit growth rate reached 69%.

Dongguan securities research reported that this net profit growth rate is far lower than expected.

< /p >

At the end of P > 2012, the company had a stock of 548 million yuan, accounting for 49% of its operating income, an increase of 103.7% over the same period last year.

Among them, 477 million yuan of inventory commodities, an increase of 114.9% over the same period.

Inventory turnover increased to 338 days.

< /p >

< p > Langer said that the main reason for the rapid increase in inventory was the increase in stocking in the two quarter and the increase in the number of self owned shops, which led to an increase in stocking demand.

< /p >

P, who has been rather low-key in expansion, suddenly stepped up his pace last year.

By the end of 2012, the total number of stores increased by 133, an increase of 34% over the same period last year, and the rate of expansion was the fastest in recent years.

Among them, the number of Direct stores increased by 106, the total number reached 292, and the number of outlets increased by 27, reaching 229.

The company said that because of the increase in the number of terminals, the inventory grew faster and occupied more working capital, which reduced operation efficiency to a certain extent.

< /p >

< p > another female dress enterprise, which is quite similar to Langer, keeps its gross margin at 81.9%, but net profit fell 18.5% to 350 million yuan last year, and the stock amount rose from 633 million yuan to 730 million yuan.

< /p >

"P" is also the main high-end men and women's clothing Kaiser shares, last year mainly to develop self shop sales mode as a strategic focus, the expansion is very cautious, the total number of outlets in the whole year only a net increase of 26.

Even so, the net profit of the company fell by 34.85% last year, only 37 million 309 thousand and 500 yuan, and the stock amount rose from 327 million yuan to 380 million yuan.

The company also said that it would strive to complete the refinancing project in 2013.

< /p >

< p > high-end brand has been considered a haven in weak market, but Wang Qianjin, a textile expert, believes that if terminal demand is not raised, I am afraid all brands will be immune.

However, in early 2013, the export market has improved and the domestic market is still in the recovery stage.

< /p >

< p > at present, the three brands of "a href=" //www.sjfzxm.com/news/index_f.asp "high-end fashion" /a "brand are seeking market segmentation through brand diversification and opening up sub businesses.

< /p >