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Women'S Wear And Children'S Wear Will Become A New Force For T-Shirts.

2012/10/21 19:31:00 24

Women'S WearChildren'S WearYang Shibin

 

China's knitting industry in recent 5 years

T-shirt

The development is a bright spot, especially the mercerized cotton T-shirt with higher grade and higher added value.

According to the data of China knitted Industrial Association, the annual production of T-shirts in domestic mercerized cotton is about 7000-8000, and its output value increases by 15% annually.


However, an objective reality is that the booming T-shirt industry has now become a "man's world".

Almost all of the nearly 140 member enterprises of the China knitwear industry T-shirt branch are male T-shirts enterprises.

Therefore, industry analysts pointed out that the new growth point of the T-shirt industry will be

Women's wear

T-shirts and children's T-shirts.


Yang Shibin, President of the China knitted Industry Association, pointed out that the two most missing items in the T-shirt industry are children's T-shirts and T-shirts for women.

Even on the scale of enterprises, the number of these two pieces is relatively small.

All the members of the T-shirt club are male T-shirts.

The huge gap between women's wear and children's T-shirts market is expected to become a new growth point in T-shirt market.


Anthony company official also pointed out that although the current T-shirt is relatively weak, but compared with men's T-shirt, T-shirt has the characteristics of rapid change, strong plasticity and large demand.

If the development speed of the enterprise can keep pace with the changes, the women's T-shirt may be larger than the men's T-shirt market.

It is understood that in 2006, Anthony set foot in the production of female T-shirts.


In fact, this sign has shown signs in the current market.

At present, the sale of T-shirts is very good in some big women's clothing brands.

According to reports, a Korean T-shirt company specializing in online sales has launched 8~10 weekly, and can sell 200 thousand pieces a day.

The development potential of women's T-shirt industry can also be seen.


According to the market survey of the T-shirt branch of China knitwear industry association, among the consumers of T-shirts, the main products of young people under 28 are T-shirt.

This kind of cultural shirt is more fashionable. The design usually merges all kinds of themes, or the hot topics of a certain period, such as important festivals.

According to statistics, the sales of cultural shirts in the surrounding shops of the the Imperial Palace museum are about 800 thousand per month.

For example, during the World Expo period, gage and several other companies became very good sellers of their T-shirts.


Compared with men's mercerized cotton t-shirts, the added value of such shirts is generally low, and the price is tens of dollars. For example, 30 yuan and one shirt are very common in the market. Of course, such products as licensed products in World Expo are excluded.


  

Yang Shi bin

Pointed out that the development potential of fashion shirt is relatively large.

In particular, the use of digital printing technology makes printing more colorful, and the three-dimensional sense of printing is stronger. This gives the T-shirt more design sense and makes the product more personalized.

However, it should be pointed out that the use of digital printing technology will also increase the cost and increase the cost of each T-shirt by 5~8 yuan.

This feature is most popular among female consumers.


In fact, the fundamental reason for supporting the future growth potential of women's T-shirts and children's T-shirts is the change in consumer habits.


For women, apart from occupations, T-Shirts, which are comfortable, close fitting and more personalized, highlight their preference for a more casual, lifestyle and individualized lifestyle.


One industry pointed out that if standing on the street in summer, 1 of 10 people will wear shirts, and 9 people will wear T-shirts. This is a major trend, which is also showing the charm of T-shirts.


For children, their clothes are mostly purchased by their mothers, and the requirements for comfort and environmental protection are very high.

All kinds of knitted sweaters and T-shirts coincide with this demand, which is the reason why children's T-shirts are becoming more and more popular in recent years.

In the future, this trend will be further highlighted.

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