CHIC2012 Planning Growth Path For Small And Medium Garment Enterprises

CHIC2012

Planning the growth path for small and medium-sized garment enterprises

According to the evaluation committee, the recommended brand of "Chinese clothing growth brand" has preferred the brand with relatively complete embryonic form in the specialized market of textile and clothing.

These brands have a clear positioning, pay attention to product design and research, marketing network and brand operation and management capabilities are relatively sound, with annual turnover of 20 million ~3 billion yuan.

It can be said that these brands are the "stars of hope" in the future clothing market, and they are also powerful backup forces for the development of the industry.

As the head of the circulation branch said,

In the past two years, the selection activities have launched 25 "Chinese clothing brand incubation bases", such as the Guangzhou white horse clothing market, Beijing Muxiyuan Tianya clothing building and so on. Asaaki, Gao Ao AO and other 155 "Chinese clothing growth brands", cocoa little devil family, Bai Sen and so on 24 "Chinese clothing outstanding channel brand".

According to the relevant person in charge of the circulation branch, it is based on the strong support of the professional market for brands. The circulation branch will strive for more brand preferential policies and services for the growth brand, focusing on providing professional services from four aspects, including exhibition, training, special customization, information and brand promotion, helping to promote the growth and leap of China's clothing growth brand.

The "China Fashion growth brand conference" held by the Circulation Association of China Textile Industry Federation and the China Apparel Association has been held for two consecutive sessions. This conference not only focuses on the recommendation of the growing clothing brand, but also pays more attention to the follow-up services for these brands.

In the same period, the "growth force and growth environment -- the theme forum of China's clothing brand growth" has been deeply analyzed from three levels, namely brand management and growth environment, channel building and brand growth, brand innovation and brand competitiveness. It has opened up operational ideas for more Chinese apparel growth brands and pointed out the direction of development.

Xia Lingmin, vice president of China Textile Industry Federation, chairman of circulation branch, Yang Donghui, consultant of China Textile Industry Federation, honorary president of circulation branch, director of media center of China Textile Industry Federation, Wei Lin, vice president of China clothing association attended the conference.

At the same time, there were also leaders and guests from local governments and local trade associations, as well as representatives from over 200 professional markets, industrial clusters and garment enterprises all over the country.

The conference announced the "2012 China Fashion growth brand list".

It is reported that this year there are 103 "Chinese clothing growth brand" and 49 "outstanding Chinese clothing brand channels" stand out, and 3 professional markets enter "China".