Sports Shoes Enterprises Are Fighting Against The Market And Efforts To Excavate New Sports Resources
It is understood that Quanzhou and NBA cooperation brands are mainly Anta and PEAK.
During the lockout, the share prices of the two listed companies dropped by more than 50%.
Ding Zhizhong, President of Anta sports company, said the suspension did bring about a reduction in exposure to sports brands.
However, through some marketing and promotion means, the sales volume of products has not been greatly affected.
During the NBA lockout, part of Quanzhou Sports
brand
Put more marketing resources to CBA, FIBA and beyond basketball.
Some sports resources may have a proper impact on NBA alone.
There is a sense of it, but in fact a lot of sports resources in a brand will not have much impact.
If we get better from our results, NBA will not pay much attention to CBA. We are CBA's biggest sponsors.
In addition, during the lockup period, players have more relaxed schedules.
time
Interact with fans.
From another level, enterprises have more opportunities to brand promotion through signing stars.
In the face of the shrinking season, how will the Quanzhou sporting goods Corps boost their brand promotion? PEAK
Director
Long Xu Jingnan said that although the season has shrunk, the attention and attention frequency will be higher, and the brand will have higher exposure frequency and better communication effect than in previous years.
Therefore, they will continue to launch soft advertising on the NBA arena in the new season.
He started some of our contracts and continued to perform. Now the key is whether the CCTV has been broadcast or not yet.
Our advertising and some cooperation are in our contract.
If CCTV is not broadcast, it will be useless.
The key is the NBA itself, which will be very hasty.
Many people in the industry also believe that in order to improve the visibility of enterprises and products in the shrinking season, the key is to break through the exposure of the late stage, make good use of the important events such as the Christmas opening and All-Star games to carry out marketing planning, and publicize new products to achieve the value-added effect of the brand.
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