Austria'S Textile And Garment Industry Is In A Difficult Position And The Situation Is Grim.

At present, many textile and apparel practitioners in Austria are worried about the recent decline in turnover. According to statistics from the Austria Federation of industry and Commerce (WKO), the turnover of Austria's fashion retailing industry in the first half of 2011 had a 2% decline.

Retail experts in the country have issued early warning that the Austria fashion market may be very bleak after the fall of this year.

Not only that, Austria in the future

Wolfgang Seaman, vice chairman of Austria textile, fashion and Footwear Association (WolfgangSima), pointed out that

In addition to the pessimistic expectations of the market, there are many other factors affecting the development of Austria's textile and garment industry.

The textile industry was once very popular in Austria.

The core competitiveness of Austria's textile industry lies in its high technology content.

However, in recent years, textile enterprises with such production capacity have moved abroad, and the remaining enterprises are becoming more and more difficult to compete with other industries in other countries.

Insiders pointed out that even if some Asian manufacturers could not win orders due to insufficient capacity, high wages or freight rates, these orders could no longer be returned to Austria.

Because the structure of the entire textile and garment industry in Austria has changed, and the international division of labor pattern has been roughly stereotyped. The survival challenges faced by the local textile industry in Austria are more severe than before.

However, Harder Beckhamson, President of Austria Textile Manufacturing Association, strongly denied that Austria's textile industry had become a sunset industry. He also listed relevant statistics to refute the negative views mentioned above. ReinhardBackhausen, Rhine,

According to the information of Austria Textile Manufacturers Association, there are about 550 textile manufacturers in Austria, with more than 24300 employees and 90% of export products.

Beck Hansen pointed out that no matter what the market is, the number of clothing retailers in Austria has been increasing in recent years.

According to the Regioplan research company, taking the shopping mall of Maria Hill Fei (MariahilferStrasse) in Vienna as an example, the proportion of clothing stores in the business circle increased from 40% to 44% over two years.

Beck Hansen said that even if the sale is poor, there are still some international chain stores wanting to divide the market. At present, Primark and Hollister are ready to set up a stronghold in Austria by the end of 2011, while Bershka will also open stores in the above commercial circles.

However, it is undeniable that for some smaller local clothing retailers in Austria, the living space will be more squeezed.