Terminal Survey Report On Shoe Market Of Major Cities In Zhejiang

Wenzhou shoe market survey report: Wenzhou, located in the southeastern part of Zhejiang Province, is one of the first 14 coastal open cities in the country, one of the first 13 rural reform pilot areas in the country, one of the 18 port cities in the country, and an advanced city in the whole country to create civilized cities.

The private economy has a pivotal position here, accounting for about 76% of the city's economy, the footwear industry is very developed and the level of economic development is relatively high.

Shoe industry overview: Wenzhou's wholesale channels include Wenzhou shoe factory, Huanglong Trade City, Wenzhou shoe city and so on.

The shoe factory mainly sets up orders to facilitate the fixed customers such as agents to pick up goods.

There are nearly 700 shops in Huanglong commercial and Trade Center. These shops are mostly individual vendors. There are many small and medium sized shoe enterprises in Wenzhou where direct sales offices are located.

The shoe market mostly operates low-grade leather shoes for men and women, mainly wholesale.

Many wholesalers and distributors from outside the province choose shoes here.

The shoe city of Wenzhou was built in 1991. The main business is small batch wholesale, and the wholesale business is very few. It is located near the five horse prosperous business circle of people's West Road.

Wenzhou's consumption profile: the consumption of Wenzhou citizens is very personalized and avant-garde, and they prefer fancy and young hue.

The store is very popular here, but with the revival of the shopping mall mode in the whole country, the shopping malls in Wenzhou also gradually enter the consumer's perspective.

Comment: Wenzhou is the model market of Wenzhou footwear industry. Many shoe companies choose it as the first step in the long march.

"The market at home" is convenient for self marketing from all aspects of marketing, logistics and management, even if export shoes enterprises will not give up the market.

Combined with the consumption characteristics of Wenzhou people, many shoe enterprises choose to open their own businesses, and a small part of them are mainly based on agents.

Just like mountaineering, "do not have to go, have to go to great heights", and some strive to build famous brands in the country, such as AOKANG, red dragonfly, Kangnai, Jill, Australia, spider king, Yi Kang, flying camel, Japanese Thai, Jay Hao and so on.

As far as functional shoes are concerned, GEXO occupies the high-end market. Jill's breathing shoes are also on the bright side. Yalong's health shoes are becoming popular among the people.

Guangzhou shoes in Wenzhou market mostly take the shopping mall channels, and high-end, and also mainly store business, such as BELLE, Daphne, etc., from the perspective of fashion, Guangzhou shoes have great advantages.

Adidas, Nike and monthly sales of sports shoes topped the list. Lining, Anta, 31st degree, CONVERSE and so on are also popular in the market.

And for old shoes, this cake, shoes enterprises should use their brains.

Ningbo footwear industry market survey report: brief introduction to administration. Ningbo is an important port city in the southeast coast of China. It is also the economic center of the southern wing of the Yangtze River Delta. The comprehensive strength is the top 20 in cities above the national level.

The city has three counties, namely Yin County, Xiangshan and Ninghai, and three county-level cities such as Yuyao, Cixi and Fenghua.

There are five districts in Haishu, Jiangdong, Jiangbei, Zhenhai and Beilun.

The total area of the city is 9365 square kilometers, with a total population of 5 million 350 thousand, of which the urban area is 1033 square kilometers, and the total population is 1 million 200 thousand.

From 2006 to June, the per capita disposable income of urban residents in Ningbo was 10718 yuan, an increase of 14.2% over the same period last year, and the average per capita cash income of rural residents was 5789 yuan, up 11.7% over the same period last year.

The income of urban and rural residents has kept increasing at the same time.

From 1 to June, the total retail sales of social consumer goods in the city amounted to 42 billion 368 million yuan, an increase of 16% over the same period last year, a real increase of 14.9% from the price factor, an increase of 1.3 percentage points over the same period last year.

Shoe industry profile: the commercial area centered on Tianyi Plaza shows the distribution of footwear terminals in Ningbo, unlike other cities in Zhejiang.

The department stores are very mature and they are the best choice for strength consumers to shop.

Shopping malls run more high school brands, which also reflects the high consumption ability of Ningbo citizens.

Compared with regular shoes, the main selling channel is shopping malls, and sports brand is firmly occupied by the market in the form of exclusive stores.

In addition, the reporter saw that only Wenzhou shoes AOKANG opened three stores in this situation, showing its strength and brand status in the Zhejiang market.

Shaoxing shoe market survey report, administrative profile, Shaoxing is one of the first 24 historical and cultural cities in China.

Shaoxing is located in the south wing of the Yangtze River Delta. It is a regional central city characterized by wine making, light textile and electronics. It has jurisdiction over Shaoxing, Zhuji, Shangyu, Shengzhou, Xinchang and Yuecheng District, with a total population of 4 million 290 thousand, of which the urban population is 320 thousand.

In the first half of 2006, the per capita disposable income of urban residents in Shaoxing was 10932 yuan, an increase of 16% over the same period last year, and the per capita cash income of rural residents was 5354 yuan, an increase of 13.8% over the same period last year.

According to statistics from the Bureau of statistics, the per capita consumption expenditure in urban areas reached 5182 yuan in 2006 and 16.6% in May from 1 to May.

Among them, the per capita expenditure on pportation and communications was 1167.85 yuan, an increase of 46.2% over the same period, and the increase in consumption expenditure in Shaoxing was relatively large. The average expenditure per capita was 783.44 yuan, an increase of 22.5% over the same period last year.

General situation of shoe industry: Shaoxing city's shoe industry terminal is mainly concentrated in Jiefang Road and county front street.

Here, the distribution of leather shoes stores and sports shoes stores can be said to be evenly distributed.

The brands that are located on these two streets are almost all the strong brands of the first and second lines, for example, AOKANG has opened three stores in this street, one of which is located at the corner leading to the front view lane, which is located in the concentrated area of people's flow. Two stores of Red Dragonfly also occupy the corner leading to the county's front street and the people's middle road.

Generally speaking, the brand operation mode and market in the local market are relatively mature, and the competition is fierce.

On the Liberation Road, the department stores in Shaoxing are mainly distributed. These department stores are mostly middle and high-end consumption levels. The regional brands of Yi Wang Qi, Kreis Danny and don hair have emerged in the brand.

However, Yue Du mall has different brands, and the price of products is relatively low, which is suitable for mass consumption. It is also the only shoe market in the north and South Road.

It is usually crowded here, and there is no order in the display of the booth, which affects the overall image of the brand.

Ningbo, Shaoxing, the comparison of shoes Market: Ningbo reporters through first-line marketing personnel to understand that in the two cities of Shaoxing and Shaoxing brands, marketing strategies are similar.

The shoe brand operates in the two cities in the form of brand agency. Enterprises will send marketing personnel to assist agents to maintain the network.

At present, many brands are taking the initiative to open up stores and open stores to fight for resources and customer resources.

Compared with the previous years, the hard advertising of brands in the two places has been reduced, and more efforts have been made to concentrate on the terminal image and refine terminal management, thus enhancing the sales capacity of single stores.

In addition, these front-line marketers also mentioned that both Ningbo and Shaoxing have high spending power and are at a high level of consumption.

In general, men's shoes are between 300-400 yuan and women's shoes are between 260-360 yuan, which is a psychological price acceptable to consumers.

The awareness of brand consumption is guided by businessmen. Buying brand means enjoying quality, honourable and perfect service. If we can only rely on low price competition and snatch customers, we will inevitably form a vicious circle in the industry.

Therefore, when formulating promotional activities, businesses are more likely to give gifts and shopping vouchers, and are very cautious about the strategy of discount and profit making.

Sports brand in Zhejiang area adopts the double track promotion mode of establishing monopoly outlets and entering shopping malls, and gradually expands market share.

In Ningbo, Nike has opened three stores, Adidas has opened two, and Lining also opened up a battle to open a large number of stores, open a large shop in the way to defend their main positions.

The first and second tier brands compete in the same city. They only work hard at the retail terminal, do detailed and thorough details, and win by surprise.

Jinhua footwear industry market survey report, general administrative survey. Jinhua is located in the central part of Zhejiang province. It is a prefecture level city under the jurisdiction of Huashan.

East to Taizhou, South to Lishui, West to Quzhou, to Shaoxing and Hangzhou to the north.

"The water passes through the three thousand miles south and the fourteen states of the barometric Jiangcheng". The famous poetess Li Qingzhao's poems vividly summarize the important position and majestic momentum of Jinhua.

Jinhua consists of 2 municipal jurisdictions of Wucheng and Jindong. It has jurisdiction over 3 counties in Wuyi, Pujiang and Panan, and manages 4 county-level cities in Lanxi, Yiwu, Dongyang and Yongkang.

The urban area is located at the junction of East Yangjiang, Wuyi River and Jinhua River, with an area of 2044.7 square kilometers and a built-up area of 63.78 square kilometers.

Jinhua city is divided into two cities: Jiangnan and Jiangbei.

The Jiangnan District's shoe industry terminals are mainly concentrated in the commercial pedestrian street Bing Hong Road, which is mainly distributed in AOKANG, red dragonfly, Kangnai, Gleda and other brand stores in Wenzhou.

The first floor of Jinhua's grand tyrant Plaza is the shoe industry hall, which mainly runs high and middle grade brands.

Shi Xin shoe city and Jinhua mall are the main places for mass consumption.

The Jiangbei District is the old city of Jinhua. The commercial development is relatively stable. The shoe industry terminals are mainly concentrated in Xinhua Street and back street.

The brand is similar to Jiangnan District, but the scale of operation is larger.

Sports brand is also mainly monopolized here.

In Jinhua, one hundred, Hengda department store, Fuhua department store and Jinmao department store have footwear stores. Among them, Jinmao Department has several retail stalls, mostly for miscellaneous business.

Many brands want to enter the mall, so the competition in the mall is fierce.

On the one hand, shopping malls are appealing to local mass consumers. On the other hand, the rents of urban rents in Jinhua are rising, especially in prime locations, which brings great pressure to manufacturers and distributors.

The operation of franchised stores is still developing steadily, and each brand has its own loyal customers.

In addition, because the local consumption level is still in wage earners, some brands are starting to cultivate a number of high-end consumer groups to gain a broader market.

Survey report of Quzhou footwear industry, General Administration, Quzhou is located in the upper reaches of the Qian Tang River in Western Zhejiang.

South to Fujian, West to Jiangxi, to Anhui to the north, and to the three cities of Hangzhou, Jinhua and Lishui.

Quzhou is a pportation hub and a political, economic and cultural center in Western Zhejiang. It is known as "the thoroughfare of four provinces and the head of five roads". It is administered in Jiangshan City, Longyou, Changshan, Kaihua County, Kecheng district (county level) and Qujiang district (county level).

The total area of the land is 8836.52 square kilometers with a total population of 2 million 448 thousand and 300.

Shoe industry overview: Quzhou's shoe industry terminals are mainly concentrated in the above streets and the lower streets as the center of the business circle.

The main business mode of shoe industry in Quzhou is monopolized business, and the main street is formal shoes and casual shoes.

Franchised stores here usually operate for several years and have loyal customers.

Local consumers have a good reputation for brand recognition, but the consumption level is moderate. The price of acceptable shoes ranges from two hundred to three hundred.

The major consumer groups of sports brands are mostly students, so the volume and volume of their weekends are larger than usual.

Reporters randomly asked some dealers about the consumption of shoes, and found that their answers were vague. Although they could feel the personalized needs of consumers, they did not carry out systematic analysis and collation, but remained at the stage of experience judgment.

There are not many brands of shopping malls in Quzhou, and the overall quality is not very high. This may be related to the vague positioning of the shopping mall itself and the hardware facilities and management system.

Huzhou shoe market survey report: administrative survey: Huzhou is located in the north of Zhejiang Province, east of Shanghai, south of Hangzhou, west of Tianmu Mountain, north of Taihu, and Wuxi and Suzhou from across the lake.

Huzhou is also one of the birthplaces of Chinese silk culture, tea culture and lake brush culture.

The total area of the city is more than 5817 square kilometers, and the total population of the city is 2 million 570 thousand and 500, with 3 counties and 2 districts.

According to official information, in the first half of 2006, the per capita consumption expenditure of urban residents in Huzhou was 5449 yuan, down 1.8% from the same period last year.

With the pressure of housing expenditure, education, medical care and so on, residents have squeezed out other consumption demands, while residents' consumption desire is decreasing, and savings will increase.

General situation of shoe industry: the main business district of Huzhou is the shopping plaza and spark of Zhejiang North building.