Five Big Internet Trends In The Us To Create New Consumers

Driven by new technologies and the growing trend of social media shopping, the US e-commerce industry released its sales record last year and predicted that despite the economic downturn, there will be two digit growth in 2011.

Daily pactions through Twitter and mobile links have made the retail industry expanding, which was hard to predict 5 years ago, but American consumers are happily accepting changes in this marketing strategy.

This new brand deal and the rise of coupons are changing the way consumers buy and save money in the US.

Here are 5 new consumers that are shaping up.

1. daily benefits

You will not be surprised by the rapid development of the daily sale and sale of limited time groups (over 230 thousand people last year), such as the GiltGroup network and the Jetsetter network.

2. price self determination

The United States has recently adopted the concept of daily trading as the next step in launching its new "GapMyPrice" program, which allows customers to bid for their favorite costumes and accessories.

This process is similar to the tourism website Priceline. Its purpose is to satisfy customers who pay attention to cost saving: the price is quoted from a customer to a specific commodity, and then the goods will come out at the end of a price, which he can accept or refuse.

3. free delivery method

This approach originated in Australia, where retailers are talking about charging fees to shoppers who use the locker room, a move aimed at preventing consumers from buying the same discount products online.

Fortunately, retailers have changed their marketing methods, targeting the online shoppers, creating a more convenient online shopping experience, providing two free delivery methods and free delivery of outlets.

Websites like Zappos and Piperlime now offer two free delivery methods, such as WAL-MART and REI.

4. mobile commerce

The busier people are, the more they rely on their smartphones for shopping, comparing prices, and looking for trading opportunities while they are online.

Smart retailers see this demand as a new opportunity to seize and motivate consumers.

For example, CouponSherpaiPhone applications allow shoppers to search cell phone coupons for specific products and then use the same coupons at checkout.

Foursquare has become a popular way for retailers and restaurants to offer special offers and is becoming more and more popular.

For example, an Taylor store in New York can offer a discount of 15% on full price merchandise for customers who use Foursquare at checkout time.

5. Amazon's iPhone program {page_break}

It allows people to scan barcode or take photos of window products that they see while shopping, and he only needs to press the key to purchase the product to get convenience.