How To Participate Effectively (Part One)

1. in this large exhibition, what is the most important thing for an enterprise to take part in?

The most important are the following: why do clear strategies participate?

Expand brand or publicize?

Or PR?

It is unrealistic to expect many customers to be lucky enough to get ready for the exhibition.

Human factors

Many brands spend a lot of money on booth decoration, image and so on, but they do not pay attention to the image and level of people.

2. how can we convey ourselves more effectively in exhibitions?

Does the details in the booth Express brand culture?

For example, we often see some booths which are known as foreign brands. Some Chinese style props are used in the booths. There are also brands with high management level. The neatness and cleanliness of their booths are all in a mess. How can they be convincing?

People are the most representative brands. Whether the image and behavior of brand employees can represent the brand is very important.

It is not enough to rely on booths, through media publicity, introduction, and even arrange some matching styles.

3. how to use the media to promote?

It is very unlikely that the media will find interest and access to the brand on the spot, and media promotion should be planned.

1) promotion before the meeting

It is best to contact with the media before the event. (do not wait for the exhibition day, because everyone is busy), let them really understand the brand, so that the future reports will go deeper. In the first half of the month, media publicity (advertising and brand introduction) will give customers the impression of brand before the exhibition.

2) promotion in the conference

More advertising can not only be advertised, but also can be used as a VISALAIDS (visual image) negotiated with customers. The brand image and presentation in the media are more convincing than customers' publicity. They should also be invited to the media in advance, and the follow-up reports after work will also show the influence of the brand industry.

3) promotion after the meeting

It is often ignored by the brand enterprises, but think about the booth and activities that have invested hundreds of thousands or even about one million yuan. After the exhibition, all of them have been demolished and vanished.

If we can continue to publicize and report through public relations follow-up and media, the influence time of brand will be longer and the scope will be wider.