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Jin Zhiguo And Yu Minhong: Strong Entrepreneurial Spirit

2011/4/7 10:52:00 58

Strong Spirit Yu Minhong

"The market is walking on the ground", which is Jin Zhiguo's strong voice. Today, this argument still has a penetrating power.


Recently, I talked with Tsingtao chairman Jin Zhiguo. I said to him, it seems that there is nothing to worry about when you look so beautiful. He said I had it too. I asked, can you tell me the most painful thing from birth to the present? If privacy is not involved, I care about what you have gained from it.


Jin Zhiguo said there was nothing to be said. He was born at the most painful time. Because he was born in the gate of others' home. His family is poor, no house, wandering around. Two years old, he has a younger sister, three years old, and a younger brother. When he was four years old, he began to work. It was in that year that he made a great wish that the fate of this family should be changed by me. It is painful to make such a grand aspiration at the age of four. This pain also enabled him to set up the ambition of "I am not in heaven" from childhood. With this ambition, he set foot in society and entered Qingdao beer, a state-owned enterprise. I never had a good chance before. Later, Tsingtao bought Hans beer in Xi'an for two years, but there was no way to lose it. At this time, Jin Zhiguo asked to pick up the burden. He put forward the conditions are competitive enough: three years without wages, three years do not go home. In half a year, he took hamburger in one hand and took mineral water in one hand and traveled all over more than 190 counties.


"The market is walking on the ground", which is Jin Zhiguo's strong voice. Today, this argument still has a penetrating power. Finally, the benefits of Hans beer came up. A person born in the door of another's family, once the chance to catch the opportunity to pay no less than the effort of anyone, to achieve the goal. It is full of beauty and strength for others to see difficulties and difficulties.


After the listing of New Oriental, the founder of Yu Minhong developed into a deep confusion: after the listing of the company, everyone turned to the external anxiety from a moment's attention, shifted from caring about students' feelings to stock market dynamics, and shifted from caring about teaching quality to caring for data growth; New Oriental often said that it should serve students' lifelong growth, but now they keep their eyes on students' purse. New Oriental often says that we should ignite the dreams and ideals of students and let them move towards a bright future, but now they struggle every day in the loss of ideal mediocre.


Perplexed Yu Min Hong I asked myself and team five why: what is the purpose of New Oriental existence? Is it to earn money? Certainly not; is it for shareholders? Certainly not; is it for the boss? Surely not; is it for fame and gain? Definitely not. What is the purpose of New Oriental existence? After realizing the value of the company and his life, Yu Minhong grasped the root at once: New Oriental is to make thousands of Chinese teenagers have ideals, pursuits, lofty goals of life, and endless expectations for the future.


Liu Xiaoguang, the founder of pioneering estate, has different understanding. He said, "in the past, we were closed doors and did not see the scenery. Today we see. Without time to wait and hesitate, building and thinking from now on may be an unprecedented opportunity for us to catch up with the tide of history. Whoever delays this opportunity will be the historical sinners of this land. " It can not become the "historical sinners" of this land, which is the presentation of Liu Xiaoguang's consciousness awakening.


Liu Xiaoguang's remark reminds me of Henry Ford. The words of Ford still sound deaf today: "everything in the United States, such as land, people, government and enterprises, is only the way people choose to make themselves more meaningful." The government can always serve as the servant of the people. If the people become the appendages of the government, the law of retaliation will start to work, because this is a lack of moral, anti natural and anti human relations. Whether it is business or government, it is necessary for us to live. Both are needed as servants, just as water and rice are indispensable. But once they become masters, the laws of nature are destroyed.


Today, China is looking forward to it. Strong Entrepreneur spirit 。 They do not shout slogans. Their thinking is true and profound.



 

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