Consumer Purchasing Power Tends To Be Lower Than &Nbsp; Underwear Sales Promotion Is Out Of Order.

　　 Inflation It reduces the actual purchasing power of consumers, and more importantly, the psychological expectation of this inflation will directly affect consumer's consumption orientation and purchase behavior, so many people choose to reduce consumption, or postpone consumption, or even lower the level of consumption. These changes from the market driving force make enterprises feel that the original promotion strategies and means seem to have failed, and only the price reduction way is left. And this road is almost the same for enterprises under the same inflationary pressure and higher operating costs. Quench a thirst with poison Dead end!

In fact, careful analysis will reveal that there are many hidden consumption orientations and demands behind consumers' "low consumption" behavior. With the full market competition, constantly renovated marketing methods and the rapid dissemination of the Internet and other factors, the consumer knowledge and experience of consumers, especially those born after 80, have been unprecedentedly improved and enriched. It can be said that the current market has entered the era of consumer sovereignty. Although under the pressure of inflation, these more rational consumers have adopted "low" consumption behavior in the short term, but it does not mean that they have given up the value standard and consumption taste.

Under such a market background, even if the enterprise is willing to sacrifice the money, it will make a long and vigorous direct sale price promotion, but if consumers do not tell consumers the reasons for promotion (such as price cuts, but the quality is guaranteed, etc.), they will not only be able to curry favor with these sensitive consumers, but will backfire, which will lead them to lose their trust in the products and brands of the enterprises, which will lead the enterprises to "lose their wives and fold their troops", for example, the domestic brands are now in China. Infant formula The embarrassment in the market confirms this. Therefore, choosing and implementing the correct promotion strategy is an important part of enterprises to deal with the current consumer's "low consumption" behavior.