Peak And Star In Depth Cooperation To Upgrade Marketing Strategy

On October 27, the "Star Building Project" emerged

It is understood that in addition to "Batman" Battier and "small steel gun" Lori in the rocket team Peak In addition to its signing players, rookie Patterson recently joined the peakteam camp, becoming peak's 13th signing in the NBA ball-game star 。

"I'm very happy to see the rookie Patterson's performance in China," peak CEO Xu Zhihua said after the game. He is a promising player. Peak is now looking for such a young and promising player to build his own future star. This is also the "star making plan" put forward for star signing with peak brand.

Among the NBA stars signed by peak, from Battier, Artest to Lori, Landry and other former potential stars, now burst out with amazing strength, and have performed well one after another, becoming the main force of the team. Artest also made great contributions to the success of defending the championship for the Lakers, all of which show that peak's accurate consideration and painstaking efforts in signing players. And the signing rookie Patterson, peak is to cultivate brand new stars on the agenda, into the corporate strategy.

In depth cooperation and upgrading Marketing strategy

This year is the fifth NBA preseason landing in China, Yao Ming's return, let this huge market space boil up again. NBA fans are happy to have a good opportunity to open up the Chinese market. Xu Jingnan, chairman of peak sports, a domestic professional sports brand, held several meetings with NBA China, saying that peak's professional basketball core will not be shaken, and will strengthen and consolidate this core advantage in due time. At the same time, he also held talks with senior officials of the rockets and the nets. Industry insiders said that from the former net CEO's close visit to peak headquarters in Quanzhou, as well as peak's recent re signing of players, a new round of cooperation is taking shape.

At the same time, we have to stick to the goal of building a long-term brand name with the NBA, so we have to stick to the goal of building a long-term brand with the NBA It is a diversified international professional sports brand with professional basketball as the core and extending to other professional sports fields We also learned that peak's R & D center and branch in Los Angeles will be established, which will further deepen the process of internationalization in terms of human resources, market channels, R & D design and marketing resources, and be closer to the goal of international professional sports brands.