Silk Shuman: 8:2 Ratio Of Brand Joining To Direct Marketing

　　 Silk Shumen (Beijing) International Furniture Co., Ltd. is a Sino Korean joint venture integrating production, development and sales. The production base is located in Gaoyang, a famous textile town in China. There are more than 20 sets of products on display at the China International Home Textile Exhibition. Among them, the bamboo fiber products and embroidery products produced by the company are unique. Silk Shuman (Beijing) Co., Ltd. adopts embroidery, jacquard and other processes on bamboo fiber towels. In addition, the above processes can also be used on twisted bamboo fiber towels.

According to Chen Hongxin, the brand sales director of Sishuman, although Cotton price And the fluctuation of property market price sale It has a certain impact, but in the first half of this year, the sales of Sisuman (Beijing) Company increased significantly. The brand of Sisuman is positioned as a medium and high-end consumer. At present, its products are sold in almost all provincial capitals in China, with a market coverage of 60% in prefecture level cities. At present, the proportion between the joining of the Silk Shuman brand and the direct marketing is about 8:2. Participating in China International Home Textile Exhibition is an opportunity for the brand to understand, learn and learn from, which can improve the brand's popularity and understand the market development trend of similar products.