The Development Of Traditional Garment Enterprises Has Caught The "Motor Car".

The influence of Zhongguancun's national independent innovation demonstration zone is being magnified. With the strong momentum of the development of the Haidian core area, a garment factory, with 400 employees at the foot of the west mountain, is also looking for change.

　　 Van guest The successful mode of Cheng pin inspired Huang Yuenan, general manager of Beijing cool clothing Limited company. He made a bold decision to open the clothing industry online customization first, and set up a new concept website of "brand size men's suit" that is "fit and fit". "We are going to step out of Haidian and expand the online customization business to the whole country." Huang Yue Nan is ambitious.

The first person to make online costume customization

In the minds of many people, a picture of an experienced tailor with a soft tape hanging around his neck wanders over the length of the neck, shoulder and wrist of a customer, like a puppet mechanically carrying his arm. In fact, this is only the first step, followed by a series of tedious choices: from style to fabric, from lining to buttons, hundreds of colors are dazzling. However, all this is about to be terminated by www.UType.cn. In this website, you only need to enter three sets of figures -- height, collar and chest circumference. A shirt that belongs to you is customized successfully. Perhaps you will applaud the appearance of such a "quick customizing, fast fashion" mode. You may wonder why the big cake on the Internet market is only owned by the brand network.

Huang Yuenan used a set of data to solve questions for us. It turned out that in the shopping mall, 35% of the shirts bought could only be worn together, and 7% of them could not buy a matching shirt at all. If the entity store is still so, it is undoubtedly a great challenge for enterprises to extend their personal customization to the Internet. Only after having a large number of customer data can the shirts designed by the enterprises meet the needs of customers, but many enterprises lack the resources in this respect.

The password customization method developed by cool company has effectively overcome the problem. Network customization The biggest obstacle to business is volume. The company has made statistical analysis of about 1000000 dimensional data accumulated over 13 years by group customization, and has analyzed nearly 3000 sizes. The design of such a fine size makes the fit satisfaction rate reach over 95%. Consumers only need to fill in three simple measurement data, so that they can choose a suitable size from thousands of sizes and customize their clothing. If the first experience customization mechanism of men's "unconditional return" is matched, the satisfaction rate can be increased to 100%.

"The biggest advantage of using password customization is that you don't need to face face-to-face. This is a brand new idea and a new business model. According to the principle of "marketing network, management information and manufacturing flexibility", it not only can facilitate the production of consumers, but also facilitate the production of printed products. It can not only achieve industrial production, guarantee quality, but also make customized garments have a uniform version, reduce the cost and reduce the price of customized products. Huang Yuenan said with pride.

Be the first person to be a costume boss.

When you click "Customize" in front of the computer, it may be Huang Yuenan, general manager of Beijing cool Clothing Co., who receives orders on the other side of the network. He is an old Internet user, who has spent five or six hours in the Internet every day, watching news and writing blogs. It is the first person in the field of clothing industry. Even the newly rising micro-blog, Huang Yuenan, has not only played a lot of flavour, but also found business opportunities in it. Under his name, there are 1754 articles and the novelty of its content has been praised by 2080 fans. Not long ago, Huang Yuenan, who was invited to be the guest of Hunan TV, "Wang Shang Shang Wang", was also found by his program planners through Huang Yuenan's meager.

The joint effort with Huang Yuenan Hunan has once again tasted the sweetness of the Internet: "the network platform for me and my business is a shortcut to self promotion, compared with other channels, it can be said to be free." It not only brings us new business opportunities, but also makes it possible for my password customization method to be applied to online. We should make full use of it, which is what we call "eating fresh all over the sky".

The company's big billboards display the company's philosophy very clearly: "individuality achieves dreams". "We encourage men to highlight their individuality, to show themselves and to achieve their careers. It is our glorious task to provide them with distinctive high-quality clothing and considerate services. "Brand men's clothing is such a product of understanding." Huang Yuenan said, "in the future, we will develop customer independent design software, and make the" graffiti "design by the customers themselves. We will use the Internet as a creative platform to help people design their clothes more conveniently and show their individuality.

From the initial five rents Sewing machine Three irons, 20 square meters of workshops, and tens of thousands of modern keyhole machines, electronic cutting beds and modern factories with a cost of 13 million yuan, Huang Yuenan has led his cool gentry company to explore new ways of development since he failed to pay wages in the new year and to make clothes for large groups such as China Life Insurance and capital airport. Its brand name network will soon launch an exchange platform called "brand cafe", which encourages users to write down their own mood stories with words. While sharing with you, they will win points to exchange clothes. "I hope this form can become a new marketing way for brand men's clothing." Huang Yuenan said with a smile.