3. 15&Nbsp; Versace BOSS And Other Clothing Brands Fall Into The "Quality Gate".

Every "3. 15" clothing business is like a "frightened bird", for fear of failing to qualifying the "old account" has been turned out by the media, so it will start public relations companies, delete companies and other ways to try to cover up those stains, especially the well-known brand enterprises, and in 2010, 3. 15, "anti Bosteng down feather running hair will not be returned" (may be public relations after the media release "Bosideng" in time to replace the problem products), Versace BOSS and other clothing brands fall into the "quality gate" and other reports, let consumers once again focus on the quality problems of well-known clothing enterprises.

Bosideng fleece event playback:

Event 1: Nowadays, many people are willing to buy anti season clothes, that is, to buy winter clothes in summer and to buy summer clothes in winter. They can enjoy preferential prices. Ms. Wang, who lives in Nanpu Economic Development Zone in Tangshan City, bought Bosideng down jacket, and after five or six days, she ran out of running clothes.

Salesperson: "feather down running is a quality problem, but you are selling clothes against season. We do not give you a refund, then you go to 3. 15 complaints."

Event two: "Bosteng is a big brand and is very responsible to consumers."

Ms. Hu, a Changde netizen, bought a down jacket at Bosideng store more than 20 years ago. After wearing it for about two days, she found a successful refund.

To this end, she came to the red net "the voice of the masses" column posts, and appreciated the quality of after-sales service of the business.

Today is the "3. 15", before the clothing industry to open a "preparation war", for fear that the quality of the dark curtain was exposed, so the dramatic emergence of two events before the playback.

Seeing this, perhaps most of the eyes will focus on the fact that "Bosten is in time to replace the problem products". It is hardly known that this is the "public relations tool" that the well-known clothing enterprises have consistently used.

In fact, in the final analysis, the problem of clothing "timely" replacement can only explain that the after-sales service of the enterprise can keep up.

After all, no one wants to spend more time and energy in buying new clothes.

If businessmen and media merely talk about "returning in time", is it possible for the relevant staff to accept the "timely return" as long as the quality problems arise?

Bosideng is the "leader" of the down garment industry. It sells not only products, but also the brand and image of the enterprise.

It is believed that most consumers choose Bosideng for their word of mouth and quality.

Nowadays, a problem product is not a "timely return", it can restore its image in the eyes of consumers, nor is it like "timely return of appreciation" in "public relations means" to erase its "running fleece" phenomenon.

Big brands are still worrying about quality and public relations.

Expert opinion:

It is understood that the qualified down jacket is a national standard: first, the amount of cashmere must reach 50%, the down weight of the brand down clothing is above 80%; two, the filler must be sterilized by high temperature to ensure that the clothing has no peculiar smell; three, the fabric must be qualified, otherwise it is easy to appear "fleece" phenomenon.

However, low quality down clothing not only contains very low flush, but also does not keep warm, usually with a large number of germs, which is likely to damage the health of consumers.

Common quality problems of down jacket:

Using unqualified duck feathers as a stuffing of eiderdown as duck's feather, the amount of cashmere is not up to the national standard, and the fabric is not qualified, and the phenomenon of "fleece" appears.