Liu Qing: To Become A World-Class Marketing Strategy Company

Liu Qing: Hello, everyone. It's my honor to have the opportunity to stand here and tell you some of our business philosophy of Wolfe road. Thank you.

Well, it is clear to everyone here that the most valuable thing in twenty-first Century should be people's thoughts. So many people say that the most valuable asset is the Internet. Then we believe that any kind of wealth is created by people. Then we think that the value of human thought can not be measured by price, so we hope that through this conference on investment, we will raise 50 million of the Wolf Road to ensure that it can be recycled within three years. Why do I say so?

Wolf Road company was founded in 1991, extracted international advanced market ideas and advantages, combined with China's national conditions and the actual situation of enterprises, and absorbed the wisdom of wolves. With wolf's "ruthless, precise, accurate, surrounded and defensive" five principles, our company now has more than thirty professional talents, such as postgraduate, associate professor, doctor, master and so on.

Among them are marketing experts who have been in politics, teaching for many years, strategies, market research, and master of advertising in "Wolf Road".

We know that the main resources of Wolf Road are talents, and Wolf Road is an outstanding talent trained in actual combat.

Why can we succeed? Because we have 15 years of experience in integrated marketing communication, advanced operation philosophy and operation mode, and powerful elite team.

With expertise and 15 years of practical experience, Wolf Road provides customers with development planning, marketing planning and advertising ideas to solve problems and obstacles in the process of customer development.

The heart is willing to participate in the great cause, the development of thinking, the miracle service.

Since 1991, we have worked with the relevant functional departments of the government to host and host dozens of national sports events and large-scale public relations activities.

And has handled many major public relations crises for customers, thus establishing good public relations with the official and the media and building a strong media network platform. It has enough strength to provide customers with a comprehensive advertising agency solution.

"A pot of wine and wine meet with each other" news conference and the listing of turbid wine business.

The picture shows the general planning of the company to the press and dealers to introduce the wine to Taiwan Lien Chan and the company's master plan.

CCTV reporter's company has been closely related to CCTV.

CCTV, China International Television Corp, CCTV, sufred media research, CCTV market research, Phoenix Satellite TV and Guangdong Tourism Publishing House have made great efforts to decide the world and win the wise.

As a team that seeks win-win cooperation, Wolfe is also committed to building strategic cooperative alliances with well-known media at the same time as internal unity.

Strong when our tiger and lion compete, why do we succeed?

The service team embodies the elite who have worked as an executive in the US, Japan international advertising company and has many years of local planning experience. It extracts the essence of foreign advertising and local culture, not only masters the rules of international games, but also understands the essence and wisdom of Chinese culture.

Avoid "acclimatized" in cooperation with customers, and effectively tailor the "fit" strategy for enterprises.

As a local advertising company serving SMEs for many years, we know more about the psychology and needs of Chinese consumers than anyone else, and fully understand the difficulties of Chinese enterprises. Therefore, we use a streamlined team and efficient service processes to reduce the cost of human capital, so that customers can achieve maximum benefits with low input, quality assurance and overdue value.

Sharing success stories:

See Wolf Road laugh "Ao" rivers and lakes, wind and rain for 15 years, the achievement of 15 years.

Fujian seven wolf company, Pearl River Yunfeng liquor industry, Guangdong big impression health care products, turbid wine, Anta (China), Zhaoqing Blue Ribbon beer,

The Great Wall wine, Southeast Fujian automobile.

There are Taiwan Jinmen sorghum liquor, Australia Weiss, Tsingtao Brewery, Tsingtao Brewery is a large barrel, just appeared, and cat clothing.

This is the original intention and background of our cooperation with the seven wolves. Then, after investigating the national market in 1995, we discovered that the wolf wolf company has rendied its brand image and renown it as a new selling point to dance with wolves and show its true colors. It has integrated the brand image and strengthened the brand personality, and has planned to undertake a series of large-scale national sports events named "seven wolves".

Successfully helped the seven wolves to become the first brand of Chinese jacket.

As the Fujian business listed in the Shenzhen Stock Exchange SME board, the industry believes that the seven wolves are listed, and that Fujian and wolves dance together to show their true colors.

Successful case: after successfully training "seven wolves" clothing brand, make full use of brand extension to "seven wolves".

The trademark is applied to the cigarette brand, and the Longyan cigarette factory and Jinjiang tobacco companies cooperate to produce the "seven wolves" high-quality cigarettes, which share the same consumer groups and brand personalities. The sharing of resources not only gains profits directly, but also enriches the image.

Brand equity has been increased more rapidly.

Today, the brand value of the seven wolves has exceeded 3 billion 200 million yuan.

In 1998, when an electrical appliance industry owner found the seven wolf Road, Yunfeng liquor industry did not have any resources in the liquor industry. Even then there was no name of a product. However, a few years later, a well-known white wine industry in China was born.

Laughing alone for nearly 10 years, the company has created a miracle of annual sales of 1 billion and has become a leader in the liquor industry.

Its terminal marketing and other methods have become the classic model of the industry.

The success of little fool is the pride of Chinese liquor and the pride of the wolf. The marketing mode behind us tells us that only by improving the marketing power can the brand develop.

Honor for us is only history, broad prospects for development, let us advance courageously.

At present, the overall marketing and sales level of Chinese enterprises is not high, and the lack of marketing assets. This situation has brought broad prospects for the development of marketing planning and marketing consulting industry objectively.

At the same time, along with the continuous development of China's economic market, marketing consultation will have great development opportunities as a sunrise industry and part of management consultation.

In addition, according to international authoritative organizations, the annual turnover of China's consulting and planning industry will be close to 10 billion dollars by 2010.

With China's full integration into the international family, China's enterprises and markets are fully integrated with the international market. With the maturity of China's marketing consultancy planning, Chinese people are increasingly aware that the current competition is intelligence competition, and every successful enterprise needs a smart "outer brain".

Market prospect: no doubt, in the next few years, China's marketing planning and marketing consulting industry will enter the fast lane.

We will create a win-win era of corporate brand based on the world view.

Wolves know more deeply than we do. The only thing in the world that remains unchanged is the truth of "change".

We have gained inspiration from it. We must strive for survival and development by changing strain and innovating.

As time goes by, the world has entered the era of economic globalization. This is an era of win-win pursuit of personal value and team performance. Any enterprise can develop only by innovation. Only by changing, can we adapt to the trend of the market.

Standing in a new era of rapid change, Wolf Road did not stay in the past glory, but actively to plan the future of the enterprise in an international perspective.

Continue to write legend of Wolf Road with variable strain.

In the future, in the new blueprint for Wolfe Road, we will join hands with the international group to build wolves into a world-class marketing strategy company in the next three to five years.

We are all wolves. Our aim is for the grassland (market). We sincerely hope to join hands with you to create a win-win situation.

Thank you.

Host: OK, thank you, sir.

Do our investment institutions have any comments on this project?

Guest 1: your introduction gave me a deeper understanding of Wolfe Road, but as an investor, I want to get a primary message from you. If I say, in the future, I will invest as a capital investor and I will invest in 50 million of what I will gain.

Liu Qing: I think for an investor, the most concern should be a problem of interest. I think the first investment must be rewarded. I believe our Wolf Road can do this. Why does Wolfe road hope to get more financial institutions and capital institutions to inject our funds because we know that all the planning industries are based on human standards, and we hope to attract more talents to join the industry and gain greater benefits.

Guest 1: second question, what can you use to prove that you can create a certain profit for my company?

Liu Qing: first, if you can inject 50 million of your funds, we will attract and convene more world-class talents first. We need to improve our team, because only the team can gain greater benefits.

We will create an organization that is based on 100 billion yuan, and serve the enterprise wholeheartedly.

The first problem we face and the dilemma we face is that when we receive many clients' consultation, we have to give up some business cooperation. Because in the perspective of our existing human resources structure, we can not mention better services to our customers, so we often give up some projects, so abandoning the project means giving up our profits.

Guest 1: I think you will benefit greatly from attending this conference this time. I also think that the former can go to your Wolf Road Company to cooperate and open up his product market.

Liu Qing: Thank you. Thank you. Thank you very much.

Guest 2: Thank you for your introduction.

I am Beijing Haun Sifang investment stock company.

It is for your achievements in recent years that we should say that we are full of respect. You have many big brands that are your customers. I would like to ask a few questions.

Just now, the gentleman mentioned that our marketing planning field is still one of which is that we feel that he is a very kind company, not just a capital company.

So I would like to ask you this question. Your core resource is people. What are the characteristics of your marketing planner's management?

Liu Qing: our marketing plan is a relatively large feature. The first thing we must do is to serve the people wholeheartedly, because we are dealing with the president level talents of different enterprises every day. When we face an enterprise and need our service, the service we need to provide to him is the integration of the management thoughts of numerous enterprises behind us.

After all we have to do a good idea in the operation of all excellent enterprises, we can serve a company with the idea of 20 regulated enterprises.

Guest 2: are you a planner, are you a shareholder, or what kind of assessment is there?

Liu Qing: our planner's management is usually like this. When we receive a service demand from the enterprise, we agree with us according to a service provided by the planner. Because we accept the consultant fee, all our expenses are paid by three or four to three. We may receive 30% of the service charge in the early stage. In a certain process, we will gradually get the rest of us 40% or 30%, and the last 30% will be obtained after the end of our customer contract. Our planner is not only an intellectual effort but also a quality assurance.

Guest 2: as you mentioned just now that you want to be a world-class marketing planning company, can you give an example of the goal of a world-class marketing planning company?

What is your goal?

Liu Qing: that is to say, from the international point of view, like this home communication, when we land in China, it may be more implemented in a strategy, but as our local company, as a native born Wolf Road company, we pay more attention to localization, and all our guidelines and plans can be carried out, that is to say, we should tailor ourselves.

Guest 2: do you have a listed company?

Liu Qing: Shenzhen adopted only four months ago. Its adoption in the United States four months ago is due to more capital injection and more talent.

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