How Can Clothing Entrepreneurs Make Use Of Direct Marketing?

< p > a shopkeeper asked, what should be done in traditional industry marketing? I think it is necessary to analyze the pros and cons of the whole industry, find out the areas that can be optimized, and then further study the marketing process and strategy. < /p >

< p > and the shopkeeper asked, how should the traditional "a href=" //www.sjfzxm.com/news/index_c.asp "clothing store < /a" analyze the marketing problems of her shop? I think we should first understand the types of marketing.

My understanding of marketing is divided into traditional marketing and direct marketing.

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< p > traditional marketing, many people also call "a href=" //www.sjfzxm.com/news/index_c.asp "brand marketing" /a ". In the early stage, a lot of money needs to be built to create fame. Later, it can increase profit point, but this marketing mode is not suitable for ordinary retail shopkeepers, because they do not have such a strong fund and team at all. Moreover, most of the traditional retail shopkeepers are doing stream customers. Almost speaking, they have no marketing at all!

< p > there is also a kind of direct marketing, with the smallest input in exchange for the greatest value.

For example, analyze the attributes of the crowd around the store (age, consumption level, interest and hobbies), product positioning, store style, market traffic, market share and input-output ratio.

This is something that needs to be done in the early stage.

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< p > traditional marketing has been done. Many shopkeepers are interested in < a href= "//www.sjfzxm.com/news/index_c.asp >" direct marketing "< /a >, I will talk about it in detail.

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< p > first, we will analyze what the traditional retailers are doing now.

In addition to discount activities, many shops do not do any marketing planning. For example, how to increase the conversion rate of shops and how to get more traffic, even if they want, they are also traditional ways, such as leaflets, business cards and so on.

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Conversion rate is not just a product problem. There are many factors, such as crowd analysis around shops. Many people are thinking of opening a clothing store. Only a lot of people are considered before opening a shop, and there is no detailed analysis of the classification of people in this pedestrian street. Is there a lot of men or women? What kind of interests do they have at this stage? What kind of consumption do they have? What kind of consumption level do they have? Is their maximum purchase resistance point the price or the style or quality? How far is the pedestrian street from the large commercial city or the urban area? What are their advantages and disadvantages? These are some data that need to be analyzed before opening the shop. P

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< p > through half a month's time analysis, basically you can grasp the situation of this market. At this time, the style and style can be determined according to the data of crowd analysis, even the price positioning can be determined in advance, and then the grade of decoration can be determined by the data obtained from these analyses! < /p >

< p >, and then the choice of source of supply.

This is the fastest thing I can think of is borrowing power. You find yourself a source of exhaustion. Just like I did Taobao training, many students asked me how to select products in the market. I told them that the most efficient way is to find a successful person and let him take you to the market! For example, in the thirteen line, I will find 13. In Shahe, I will find the same sister. They have already made the market thoroughly. Why do I need to spend time and energy looking for it? I just tell him what products I want, and they can tell me what products they want.

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< p > conversion rate also includes your shop decoration, shopping guide, clothing matching, pricing and so on. Here is a lot of knowledge at every point.

I once went to a classmate in Shaoguan to see his shop. I saw a lot of problems. People are all enjoyable. From the point of view of humanity, consumers need to enjoy in high-end places. But according to the positioning of your products, decoration must be higher than your clothing value.

Because of the space problem, I will write a data analysis to improve the conversion rate! < /p >

< p > first arrange a shopping guide, a pen, a word is 5 people, how many people come in a day, how many people consulted, how many people to buy, so that we can see some problems through data.

If you come in more consultation, it proves that your product price or style is not in line with this group of people. If you come in more, but you will buy less, that is because your price and promotion efforts are not good, that is, the business ability of the shopping guide takes up a large proportion. The incoming person and the consulting person calculate the enquiry rate, and calculate the rate of enquiry to the person who consults the purchaser, so that you can calculate how many people will enter into the paction.

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< p > of course, there is a very important skill here. People come in to see more about what products and what kind of products they see more. Then, by adjusting the exposure of these products, the number of inquiries can be optimized to improve the conversion rate. Many people buy clothes and clothes are turned out in the corner. Many potential products are buried by shopkeepers or clerks. Direct marketing has many skills, such as fish ponds, diving, leveraging, selling, locking, sales letters, and many other terms, and the marketing strategy of each product is different.

To put it simply, it is by analyzing the audience customers that they are more receptive to your product and magnify the profits of their products! < /p >