The Reporter Interviewed Sheng Faqiang, Founder Of The Pathfinder Outdoor Brand.

In 1999, Sheng Fa Qiang was formally established. Pathfinder In 2009, outdoors In the same year October, Pathfinder outdoor products became exclusive exclusive products for China's north and south polar expedition team; in October 30, Pathfinder landed successfully. Entrepreneurship It became the first outdoor outfit company listed on the market. In just a few years, Sheng Faqiang, the founder of Pathfinder, how to build such an enterprise as an aircraft carrier in the outdoor market? Recently, the reporter interviewed president Sheng Faqiang.

Reporter: what is the most profound feeling of going public for a year?

Sheng Faqiang: my deepest feeling is that the current social environment is encouraging and supporting innovation. The launch of the gem is of milestone significance for China's innovative economic development. At present, China needs to transform intellectual property and intellectual capital into industrial economy, and gem is the capital platform for transformation. This platform is of great significance to enhance China's innovation capability. The gem plays a very important role in attracting talents, especially the return of foreign talents and young entrepreneurs. Entrepreneurs are also increasingly concerned and respected by the community. This is a great social good. The gem has opened the way for small businesses to enter the capital market, and many small businesses have also seen hope. Social capital will also focus on innovative and dynamic small businesses, which will have a positive impact on China's economic development.

Reporter: what did the company get from the listing?

Sheng Faqiang: Pathfinder obtained capital through listing, gained better reputation and social credibility, and laid a good capital platform for the development of the company. Based on this platform, Pathfinder has further strengthened the foundation of building the first outdoor brand in China, which also plays an important role in attracting talents and building a professional team. At the same time, after the listing, the company has established a better governance structure and a more comprehensive and standardized operation mechanism. Through the construction of the internal control mechanism of the comprehensive risk management, the risk of the company from all aspects of decision-making and operation has been reduced to the greatest extent. Generally speaking, Pathfinder become a listed company, which enables us to have greater strength and develop healthily at the same time.

Reporter: what is the status of your company raising funds?

Sheng Faqiang: the net fund raised by the company is 321 million 600 thousand yuan. Compared with 219 million 902 thousand yuan, the demand for raising capital investment projects exceeds the fund raised by 101 million 698 thousand yuan. In view of the over raised fund, the board of directors of the Pathfinder decided to invest in the following three aspects: (1) invest 66 million yuan for outdoor product development technology and production management center construction projects; (2) invest $17 million 867 thousand for brand and marketing projects in 2010; (3) the remaining 17 million 831 thousand yuan over raised funds are used to supplement company liquidity.

Reporter: what is the biggest pressure after the listing?

Sheng Faqiang: I feel the biggest pressure is how to further enhance the company's performance and increase the rate of return on investment.

Reporter: how to treat the social responsibility of listed companies?

Sheng Faqiang: on the one hand, listed companies should carry out work in a planned and orderly way according to the development strategy of enterprises, and strive for greater market share, so that enterprises can have long-term competitiveness. On the other hand, we should also consider the return of investors. This needs to be balanced. In addition, listed companies should shoulder more social responsibilities, because listed companies benefit from the recognition of the society and the trust of investors. They are a highly publicized economy and should give more feedback to the society. {page_break}

Pathfinder has been adhering to the traditional concept of social responsibility, from the protection of Tibetan antelope to the Wenchuan earthquake, to this year's disaster relief in Yushu and Zhouqu, there are Pathfinder donations and rush to the front line. In April this year, I led the Pathfinder relief team to Yushu earthquake area, passing the love of Pathfinder. I think the Pathfinder will always insist on doing social welfare work.

Reporter: how do we see the breakup of the gem?

Sheng Faqiang: the breakup of gem is an individual phenomenon. I think that the valuation of investment institutions for GEM companies will tend to be rational. In exploring the growth potential of enterprises, investment institutions should also consider that the growth of enterprises will not be smooth at every stage. The valuation of the stock market is lower than the issue price, which is caused by different investors' estimation of growth expectation and risk.

Reporter: where is the need for reform or improvement of the gem?

Sheng Faqiang: we hope that relevant departments of the state will launch a gem policy that is suitable for small scale and fast growth in terms of equity incentive and refinancing policies.

Reporter: how do we look at the delisting system?

Sheng Faqiang: the more stringent delisting system of gem is a good thing to improve the gold content of gem. The direct delisting system will remind GEM companies to do a good job of corporate governance and risk control more seriously, so that GEM companies will be more innovative and growing than other sectors, and will live up to investor expectations.

Reporter: how to look at the future of gem?

Sheng Faqiang: I believe that the gem will become the best capital platform for China to encourage innovation and entrepreneurship. I believe more SMEs and entrepreneurs will be listed on the growth enterprise market, and will grow rapidly as a starting point. The gem is the assembly number of Chinese entrepreneurs. The gem is an engine to encourage innovation. Let's work together for the future of the gem.

Reporter: what will be the next step in the capital market?

Sheng Faqiang: IPO is the first step in the listing and financing of enterprises. There are more business development plans for future Pathfinder. There is no doubt that we will give full play to the financing function of this capital platform and help the Pathfinder company to achieve our vision. First, we should actively advocate outdoor sports lifestyle, provide better outdoor products for the public, and make the Pathfinder company an international first-class brand enterprise. Second, actively assume social responsibility and become one of the most respected and most welcoming employees in China. Third, repay investors with better performance.